# Heritage Grain Cereals Joice's Healthy Cereals Boast Ingredients Like Quinoa and Amaranth By Laura McQuarrie | Published 2017-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-cereal References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/03/joice-cereously-healthy.html) & [joicefoods](http://www.joicefoods.com/) 'Cereously Healthy' is the name of a healthy cereal line from Joice that celebrates [ancient grains](https://www.trendhunter.com/trends/brand-wheat) as main ingredients. The richly textured cereals feature quinoa, amaranth and buckwheat as a hearty base, alongside nuts, berries and raisins to add further flavor and crunch. Although [heritage grains](https://www.trendhunter.com/trends/amaranth-biscuits) can often be found in dinner kits, these grains are not often thought of as breakfast foods, even though they can be used to complement more than just savory flavors. In the collection of five [healthy cereals](https://www.trendhunter.com/trends/multigrain-flakes), there is also one variety that is specifically for children that stands out with a boldly colored box. In order to make mornings feel a little bit more exciting, Joice included in-box activities such as stories and animal figures for kids to cut out and play with. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 58% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Heritage Grain Cereals:** Opportunity for creating innovative breakfast cereals using ancient grains like quinoa and amaranth. - **Expansion of Breakfast Market:** Potential for introducing heritage grain cereals as a breakfast option to diversify the market - **Health-conscious Snacking:** Demand for healthy cereal options made with heritage grains to cater to health-conscious snacking ### Who This Affects Most - **Food Manufacturing:** Opportunity for food manufacturers to incorporate heritage grains into cereal production - **Health and Wellness:** Opportunity for health and wellness industry to promote the benefits of heritage grain cereals - **Children's Products:** Potential for children's product industry to develop cereals with interactive packaging and in-box activities ## Related on Trend Hunter - [Ancient Grain Baby Cereals](https://www.trendhunter.com/trends/organic-oatmeal-baby-cereal.md) - [Nutty Two-Ingredient Cereals](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes.md) - [Functional Breakfast Cereals](https://www.trendhunter.com/trends/mighty-life.md) - [Ancient Grain Grits](https://www.trendhunter.com/trends/gruff-ancient-grain-grits.md) - [Regenerative Grain Cereals](https://www.trendhunter.com/trends/cascadian-farm-cereals.md) - [Ancient Grain Oats](https://www.trendhunter.com/trends/gluten-free-organic-rolled-oats.md) - [Convenient Grain-Based Meals](https://www.trendhunter.com/trends/seeds-of-change-2.md) - [Minimal-Ingredient Cereals](https://www.trendhunter.com/trends/the-real-cereal-company.md) - [Grain-Free Gingerbread Cereals](https://www.trendhunter.com/trends/gingerbread-cereals.md)