# Bean-Based Cereal Cups Love Grown Makes Healthy Cereal for Kids with Chickpeas and Lentils By Laura McQuarrie | Published 2018-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-cereal-for-kids References: [projectnosh](https://www.projectnosh.com/news/2018/gallery-complete-product-guide-expo-west-2018) & [lovegrown](http://lovegrown.com/about/our-foods/kids-cereal/) Sometimes it can be enough of a challenge to get children exited about eating first thing in the morning, especially when it comes to [healthy cereal for kids](https://www.trendhunter.com/trends/moms-best-cereals), but [Love Grown](https://www.trendhunter.com/trends/soft-baked-granola-bites) is making mealtime easier with its bean-based breakfast products. While kids will be drawn in the products' bold packaging and fun flavors like chocolate Comet Crispies, fruity Sea Stars and blueberry-vanilla Polar Puffs, parents will enjoy knowing that their young ones are being nourished with low-sugar, wheat-free, gluten-free, non-GMO and vegan options. At the base of the [sweet breakfast cereal cups](https://www.trendhunter.com/trends/mighty-life) is what the brand calls a "power blend" of navy, lentil and garbanzo beans, as well as brown rice and other additions for flavor like cane sugar, cocoa, dried berries and natural flavors. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Bean-based Breakfast Products:** Bean-based breakfast products are becoming increasingly popular due to its high nutritional value and alternatives to wheat and sugar. - **Gluten-free and Vegan Options:** The demand for gluten-free and vegan options is growing and companies providing such products have the opportunity to capitalize on this trend. - **Healthier Cereal Alternatives for Kids:** Parents are seeking healthier options for their children's breakfast and companies providing such alternatives can establish themselves as a leader in this space. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can invest more in research and development of healthier cereal alternatives for children. - **Plant-based Products:** The plant-based products industry has the opportunity to expand their offerings and diversify their target market by providing bean-based breakfast products for children. - **Consumer Packaged Goods:** Consumer packaged goods companies can explore and capitalize on healthier cereal alternatives for kids, especially with the growing demand for gluten-free and vegan options. ## Related on Trend Hunter - [Hidden Superfood Cereals](https://www.trendhunter.com/trends/maple-waffle-crisp-cereal-by-kashi.md) - [Wholesome Kid-Friendly Granolas](https://www.trendhunter.com/trends/little-rollas.md) - [Nutrient-Packed Veggie Cereals](https://www.trendhunter.com/trends/cheerios-veggie-blends.md) - [Doctor-Approved Cereal Launches](https://www.trendhunter.com/trends/rainbow-hoops.md) - [Grain-Free Gingerbread Cereals](https://www.trendhunter.com/trends/gingerbread-cereals.md) - [Chocolatey Wholegrain Teff Cereals](https://www.trendhunter.com/trends/teff-cocoa-rings.md) - [Cookie-Flavored Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals.md) - [Kid-Friendly Superseed Mix-Ins](https://www.trendhunter.com/trends/superseed.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md)