# Nourishing Vitamin Candies Smartcandy's Healthy Candy Snacks Boost Development with Vitamins By Laura McQuarrie | Published 2015-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-candy References: [foodnavigator-usa](http://www.foodnavigator-usa.com/Manufacturers/Smartcandy-Functional-doesn-t-have-to-come-in-a-brown-paper-bag) & [snapsmartcandy](https://www.snapsmartcandy.com/) After finding there was a missing link between food that was both fun and functional for children, Smartcandy was developed as a [healthy developmental candy for kids](https://www.trendhunter.com/trends/funcho-kids) between the ages of six and 18. What sets the candy products from other [candies and vitamins on the market](https://www.trendhunter.com/trends/hylands-kids-multivitamins) is that the snacks are infused with Vitamin A for eye health, B vitamins for turning sugar and carbs into sustainable energy and Vitamin C for the immune system. On top of this, the candies are also loaded with antioxidants and electrolytes. In terms of the ingredients and taste, the fruity flavors are free of high-fructose corn syrup and come in either Gummy or Froot form—a proprietary candy and yogurt casing that covers a chewy fruit center. Launched by the parents of two energetic young boys, Andrea and Eric Stoll cleverly describe their Smartcandy brand as "[Nike](https://www.trendhunter.com/trends/chivas-de-guadalajara) meets Willy Wonka." ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 20% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Functional Candy:** The trend of functional candy presents an opportunity for the development of candies that not only taste good but also provide health benefits. - **Vitamin-infused Snacks:** The rise in demand for vitamin-infused snacks opens up possibilities for creating innovative food products that promote health and wellness. - **Alternative Ingredients:** The trend of using alternative ingredients in candy production creates opportunities for the development of healthier and more nutritious candy options. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the potential of functional candies to cater to health-conscious consumers. - **Nutraceuticals:** The nutraceutical industry can leverage the concept of vitamin-infused snacks to expand its product offerings and reach a wider consumer base. - **Confectionery:** The confectionery industry can embrace the use of alternative ingredients to create innovative and healthier candy options for consumers. ## Related on Trend Hunter - [Candy-Style Vitamin Chews](https://www.trendhunter.com/trends/chewsy.md) - [Nutritious Gummy Products](https://www.trendhunter.com/trends/smart-gummy.md) - [Functional Vitamin-Infused Candies](https://www.trendhunter.com/trends/perfetti-van-melle.md) - [Gummy Functional Candies](https://www.trendhunter.com/trends/tandy.md) - [All-Ages Functional Gummies](https://www.trendhunter.com/trends/smartypants.md) - [Energizing Gummy Supplements](https://www.trendhunter.com/trends/bloom-x-tandy-energy-blooms.md) - [Brain-Fueling Fruit Snacks](https://www.trendhunter.com/trends/brainiac-fruit-snacks.md) - [Brain-Boosting Lollipops](https://www.trendhunter.com/trends/lolly-pops.md) - [Protein-Packed Candies](https://www.trendhunter.com/trends/protein-candy.md)