# All-Organic Candy Bars Amy's Kitchen is Now Making Its Own Healthy Candy Bars By Laura McQuarrie | Published 2016-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-candy-bars References: [amys](http://www.amys.com/products/product-categories/candy) [Amy's Kitchen](https://www.trendhunter.com/trends/amys-kitchens) is known for making a variety of organic entrees and snacks and is now branching into an entirely new category of healthy candy bars. The '[Andy’s Dandy Candy](https://www.trendhunter.com/trends/andys-frozen-custard-soda-shoppe)' range is named after Amy's father and includes a wide array of products that range from Creamy and Crunchy to Chewy and Crispy. Ingredients in the 100-calorie snack bars include nuts, dark chocolate and coconut, among others, with an emphasis on high-quality organic ingredients. While most of the healthy candy bars do contain dairy, there are a few dairy-free, Kosher and gluten-free options. Dreamy and Sunny are two [organic vegan candy bars](https://www.trendhunter.com/trends/barebells-caramel-peanut). As well as seeking out smaller forms of indulgence, many consumers are looking for products with ingredients that will be just as beneficial to one's health and wellness journey. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Organic Snacks:** Disruptive Innovation Opportunity: Develop new organic snack products that cater to health-conscious consumers seeking indulgence with high-quality ingredients. - **Plant-based Alternatives:** Disruptive Innovation Opportunity: Create dairy-free and vegan candy bars that offer plant-based alternatives for consumers with dietary restrictions or preferences. - **Health and Wellness:** Disruptive Innovation Opportunity: Explore the intersection of indulgence and healthy living by developing candy bars that prioritize beneficial ingredients for consumers in their wellness journey. ### Where This Applies - **Organic Food Industry:** Disruptive Innovation Opportunity: Leverage the growing demand for organic food products by expanding into the organic snack market with innovative candy bar offerings. - **Plant-based Food Industry:** Disruptive Innovation Opportunity: Capitalize on the rising popularity of plant-based eating by creating dairy-free and vegan candy bars that cater to this market segment. - **Health and Wellness Industry:** Disruptive Innovation Opportunity: Tap into the health and wellness trend by developing candy bars that align with consumers' desire for better-for-you indulgence options. ## Related on Trend Hunter - [Organic Nut-Based Candies](https://www.trendhunter.com/trends/candy-pieces.md) - [Functional Candy Bars](https://www.trendhunter.com/trends/plant-based-candy-bar.md) - [Low-Sugar Crunch Bars](https://www.trendhunter.com/trends/crunch-bar.md) - [High-Fiber Chocolate Candies](https://www.trendhunter.com/trends/snack-house-foods-daddies.md) - [DTC Clean Label Chocolates](https://www.trendhunter.com/trends/simply-candy.md) - [Good-For-You Frozen Snack Lines](https://www.trendhunter.com/trends/amys-kitchens.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Added Sugar-Free Chocolates](https://www.trendhunter.com/trends/nutsla-dt-organic-dark-chocolate.md) - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md)