# Holistic Produce Branding Puree Organics Perfects the Look of Healthy Branding Identities By Farida Helmy | Published 2014-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-branding-identities References: [inspirationhut.net](http://inspirationhut.net/inspiration/branding-inspiration-puree-organics-studioahamed/) & [studioahamed](http://www.studioahamed.com/works/puree/) When it comes to healthy branding identities, simplicity will always be your best bet—no one is likely to trust a healthy or organic brand if it goes overboard with a visual identity using unnaturally bright colors, kaleidoscopically dizzying designs and loud typefaces that have no relation whatsoever to a more holistic lifestyle. Understanding healthy branding identities, creative design firm Studioahamed created the whole branding package for Puree Organics—a medicinal vegetable garden that provides [naturally farmed food](https://www.trendhunter.com/trends/olivias-organics)—and they did it to perfection. Creating a look that would harmoniously compliment Puree Organics work supplying locals in Montreal, Canada with fresh and specialized produce, owners Marie & Claude wanted a look that focused on the produce they offered more than anything else. “It was important right from the start to showcase Puree as a [specialty produce company](https://www.trendhunter.com/trends/dorot-gardens) that is quite different than your typical organic mom and pop store,” said the design team at Studioahamed. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 34% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Simplistic Branding:** Brands that opt for simplistic branding relating to the products they sell can gain customer trust in the health and wellness industry. - **Holistic Lifestyle Marketing:** Marketing campaigns that focus on the consumer's holistic lifestyle can provide opportunities for a disruptive innovation within the health and wellness industry. - **Specialty Produce Companies:** Specialty produce companies with a focus on natural farming and medicinal vegetables have disruptive innovation opportunities within the health and wellness industry. ### Industries Being Reshaped - **Organic Food Industry:** Companies within the organic food industry can capitalize on simplistic and holistic branding to gain customer trust. - **Health & Wellness Industry:** Marketing campaigns that focus on the consumer's holistic lifestyle can provide opportunities for disruptive innovation within the health and wellness industry. - **Vegetable Farming Industry:** Specialty produce companies with a focus on natural farming and medicinal vegetables have disruptive innovation opportunities within the health and wellness industry. ## Related on Trend Hunter - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)