# Healthy Hydrating Drinks Life Tonics is a Healthy Beverage Line with a Base of Coconut Water By Laura McQuarrie | Published 2015-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-beverage-line References: [thedieline](http://www.thedieline.com/blog/2015/2/9/life-tonics) & [lifetonics](http://lifetonics.com/the-delicious-flavours/) Life Tonics' healthy beverage line recently got an overhaul that positions it as an antidote for whatever life throws your way. Flavors like Coconut & Mint, Elderberry & Juniper and Dalandan Orange are made with a base of [coconut water](https://www.trendhunter.com/trends/coconut-water-brand), which is what makes these beverages so [hydrating](https://www.trendhunter.com/trends/crunchy-hydration). Other benefits of these drinks include a high vitamin and mineral content, low GI, low calories and a vegetarian-friendly ingredient list. With charming hand-drawn typography, the drinks seem to have a vivacious, yet carefree attitude, appealing to those who are [active and appreciate fueling their bodies](https://www.trendhunter.com/trends/cowbell-hydration) with only good things. What you won't find in these drinks are any refined sugars—just natural fruit extracts and stevia—which is a refreshing treat in comparison to some drinks on the market. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Healthy Beverage Line Overhaul:** The revamp of Life Tonics' healthy beverage line provides an opportunity for other beverage companies to re-evaluate their ingredient lists and target health-conscious consumers. - **Coconut Water as a Base Ingredient:** The use of coconut water as a base ingredient presents an opportunity in the beverage industry for companies to create hydrating and vitamin-rich drinks. - **No Refined Sugars:** Life Tonics' decision to use only natural fruit extracts and stevia instead of refined sugars opens a lane for other beverage companies to appeal to consumers seeking low-calorie options and products with natural ingredients. ### Industries Being Reshaped - **Beverage:** The beverage industry can capitalize on the use of coconut water and natural sweeteners to create new and improved healthier drinks. - **Health and Wellness:** The health and wellness industry can market Life Tonics' healthy beverage line as a hydrating, low-calorie and mineral/vitamin-rich option for consumers looking to lead a healthier lifestyle. - **Vegetarian Food and Beverage:** Life Tonics' vegetarian-friendly ingredient list opens up opportunities for other food and beverage companies to create vegetarian products and tap into this growing market. ## Related on Trend Hunter - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Canned Post-Activity Drinks](https://www.trendhunter.com/trends/courtside.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Functional Hydration Sodas](https://www.trendhunter.com/trends/hydration-soda.md) - [Hydrating Zero-Sugar Beverages](https://www.trendhunter.com/trends/positive-hydration.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Functional Coconut Ciders](https://www.trendhunter.com/trends/coconut-cider-drink.md) - [Superfood Hydration Refreshments](https://www.trendhunter.com/trends/joyburst-renew-hydration.md) - [Revitalizing Botanical Beverages](https://www.trendhunter.com/trends/botanical-infusions.md)