# Protein-Fortified Beers This Fitness-Oriented Brewery is Producing a Healthy Beer By Katherine Pendrill | Published 2015-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthy-beer References: [munchies.vice](http://munchies.vice.com/articles/this-man-says-his-protein-fortified-fitness-beer-will-change-the-world) & [kickstarter](https://www.kickstarter.com/projects/konrardy/supplemental-brewing-protein-beer) Blake Konrardy founded a new company that specializes in brewing healthy beer. After a hard work out, it can be tempting to kick back and relax with an icy cold beer. This specialty brew allows consumers to enjoy a cold one and still meet their fitness goals. Konrardy founded 'Supplemental Brewing,' which is a start-up brewing company that specializes in healthy beer. The company produces two [high-protein beers](https://www.trendhunter.com/trends/highprotein-functional-food) that are specially designed for fitness enthusiasts. 'Brewtein' is a [wheat ale](https://www.trendhunter.com/trends/quinoa-beer) that is packed with seven grams of protein. 'NutriBeer' is a lager-style beer that features four grams of protein and fewer calories than Brewtein. The protein-fortified beers are intended for fitness buffs who want to be able to enjoy a refreshing beer without sacrificing their fitness goals. Supplemental Brewing is currently running a [Kickstarter](https://www.trendhunter.com/trends/nustack) campaign to publicly launch the fitness-oriented beers. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fitness-oriented Beers:** This trend of brewing healthy, protein-fortified beers caters to fitness enthusiasts who still want to enjoy a cold one while meeting their fitness goals. - **High-protein Beverages:** The emergence of protein-fortified beers taps into the growing trend of incorporating protein into everyday beverages for added health benefits. - **Crowdfunding for Beverage Start-ups:** The Kickstarter campaign by Supplemental Brewing highlights the trend of utilizing crowdfunding platforms to launch innovative and specialized beverage products. ### Who This Affects Most - **Craft Beer:** Craft breweries can explore incorporating protein-fortified beers as a unique way to cater to health-conscious consumers and differentiate themselves in the market. - **Fitness and Wellness:** The fitness industry can seize the opportunity presented by protein-fortified beers to provide healthier alternatives for active individuals looking to indulge without compromising their fitness goals. - **Crowdfunding:** The rise of crowdfunding platforms provides a disruptive innovation opportunity for new and niche players in the beverage industry, allowing them to gain initial funding and audience support for their unique beverage concepts. ## Related on Trend Hunter - [Pre-Workout Brews](https://www.trendhunter.com/trends/preworkout-brew.md) - [Better-For-You Beer Brands](https://www.trendhunter.com/trends/thrive-play.md) - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md) - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Probiotic Beer Innovations](https://www.trendhunter.com/trends/probicient-beer.md) - [Crisp Low-Calorie Lagers](https://www.trendhunter.com/trends/hero95.md) - [Runner-Focused Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/runners-high-brewing.md) - [Zero-Sugar Protein Sodas](https://www.trendhunter.com/trends/dont-quit-protein-soda.md)