# Reduced Sugar Frappuccinos Starbucks is Testing Healthier Frappuccinos with Customizable Sweetness By Laura McQuarrie | Published 2018-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthier-frappuccino References: [specialtyfood](https://www.specialtyfood.com/news/article/starbucks-tests-less-sugary-frappuccino/) & [starbucks](http://starbucks.com) Across 600 United States stores, [Starbucks](https://www.trendhunter.com/trends/frappuccino-lite) is now testing healthier Frappuccinos inspired by its Teavana Shaken Iced Tea Infusions, which are naturally sweetened with fruit rather than added sugar. The better-for-you Frappuccinos are made with [sweet cream](https://www.trendhunter.com/trends/starbucks-sweet-cream-enhancers) and unsweetened flavor, plus they provide consumers with the option to add or subtract pumps of syrup to achieve their desired level of sweetness—in a similar way to how the Teavana Shaken Iced Tea Infusions may be customized with pumps of liquid cane sugar. These new healthier Frappuccinos from Starbucks have the potential to appeal to consumers who are looking to indulge in a beverage in the afternoon as a guilt-free treat. As part of introducing this new beverage option, Starbucks also unveiled a new bottle to assist with the dispensing of flavors. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 35% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Healthier Frappuccinos:** Customizable reduced sugar Frappuccinos made with naturally sweetened fruit provide an opportunity for brands to offer better-for-you indulgent options to health conscious consumers. - **Customizable Beverages:** Allowing consumers to add or subtract pumps of syrup to achieve their desired level of sweetness presents an opportunity for brands operating in various sectors to offer personalized customization options to their customers. - **Fruit Sweeteners:** Fruit sweetened beverages like Starbucks' Teavana Shaken Iced Tea Infusions and new reduced sugar Frappuccinos highlight the opportunity for brands across the food and beverage industry to develop and promote healthier, natural sweetening options. ### Who This Affects Most - **Food & Beverage:** The introduction of reduced sugar Frappuccinos by Starbucks highlights the opportunity for other brands in the food and beverage industry to develop and promote healthier indulgent options for health conscious consumers. - **Fast Food:** By introducing a healthier option for their iconic Frappuccino, Starbucks presents an opportunity for other fast food chains to follow suit and introduce healthier options to their menus. - **Packaging:** The new bottle designed by Starbucks to assist customers with the dispensing of flavors presents a disruptive innovation opportunity for the packaging industry to develop more specialized and convenient packaging solutions for beverage brands. ## Related on Trend Hunter - [Gelato-Inspired Blended Iced Coffees](https://www.trendhunter.com/trends/frappuccino-lite.md) - [Bespoke Blended Fruit Drinks](https://www.trendhunter.com/trends/my-fruit-frappuccino.md) - [Cafe-Inspired Zero-Sugar Creamers](https://www.trendhunter.com/trends/zerosugar-creamers.md) - [Ready-to-Drink Blended Coffees](https://www.trendhunter.com/trends/frappuccino-mini-chilled-coffee.md) - [Foam-Topped Blended Drinks](https://www.trendhunter.com/trends/frappuccino-blended-beverages.md) - [Bespoke QSR Beverages](https://www.trendhunter.com/trends/summer-drinks-1.md) - [Protein-Enhanced Cold Foams](https://www.trendhunter.com/trends/protein-banana-cold-foam.md) - [Sugar-Free Caramel Coffees](https://www.trendhunter.com/trends/sugar-free-caramelicious.md) - [Layered Cool Beverages](https://www.trendhunter.com/trends/strato-frappuccino.md)