# Potent Superfood Powders Packaging for Healthie Presents a Premium Health Product as Earthy By Laura McQuarrie | Published 2014-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthie References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/11/healthie.html) & [sensilab.si](http://www.sensilab.si/) On top of having products like acai, cocoa nibs, wheat grass and camu camu in its lineup, with a name like 'Healthie,' it's not difficult to figure out that this brand is all about health and wellness. The "[bio superfoods](https://www.trendhunter.com/trends/superfood-blends)" are being introduced as essentials to incorporate into your daily routine that will keep you healthy, happy and active. The 18 unique powdered products are meant to be mixed with milk or water to deliver their nutritional kick. Despite being offered at a high price range, the packaging developed by the arnoldvuga+ agency presents the products as wholesome, earthy and approachable. The containers are made out of food-certified [biodegradable cardboard tubing](https://www.trendhunter.com/trends/cocoyo-packaging), so that the packaging is just as good for you and the environment as its contents are. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Bio Superfood Powders:** The increased demand for nutritional food products leads to opportunities for innovative superfood powders with tailored benefits. - **Plant-based Packaging:** The rise of sustainable and biodegradable food packaging materials creates opportunities to market premium health products and align with eco-conscious consumers. - **Functional Beverages:** Functional beverages including powder-based drinks are increasingly popular among health-conscious consumers, presenting opportunities for innovative product development. ### Who This Affects Most - **Health Food Industry:** The health food industry can take advantage of the demand for superfood powders and innovate with more customized options that target specific health benefits. - **Packaging Industry:** Innovative, plant-based and eco-friendly packaging can help companies in the packaging industry stay competitive and appeal to consumers who value sustainability. - **Beverage Industry:** In the functional beverage industry, companies can innovate with new powder-based drinks that cater to different consumer needs and lifestyles. ## Related on Trend Hunter - [Palatable Superfood Powders](https://www.trendhunter.com/trends/super-green.md) - [Concentrated Superfood Powders](https://www.trendhunter.com/trends/superfood-greens-powder.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Convenience-Focused Nutritional Powders](https://www.trendhunter.com/trends/nutritional-powders.md) - [Organic Superfood Powders](https://www.trendhunter.com/trends/organic-superfood-powder.md) - [Nutrient-Packed Super Greens Powders](https://www.trendhunter.com/trends/live-it-up.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Health-Supporting Plant-Based Superfood Blends](https://www.trendhunter.com/trends/plantbased-superfood-blend.md)