# Health-Focused Condiments True Made Foods Uses Fruits and Veggies to Replace Sugar By Kalin Ned | Published 2022-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/healthfocused-condiments References: [truemadefoods](http://www.truemadefoods.com/)  With a focus on health and wellness, the average contemporary consumer is looking for ways to kick sugar out of their diet, and brands like [True Made Foods—which](https://www.trendhunter.com/trends/healthy-mustard) is known to offer health-focused condiments—are making it easier. The company has enjoyed exponential growth in the last little while. What sets it apart from other players in the condiment industry is that its recipe contains zero sugar and 100% flavor. True Made Foods sweetens its health-focused condiments with fruits and vegetables. Its line-up consists of the Veggie Ketchup, a range of five BBQ sauces, and a line-up of three [hot sauces](https://www.trendhunter.com/trends/vadasz-hot-sauces). Most recently, the brand also ventured into the realm of mustard with a Yellow Mustard that boasts "hidden veggies." Image Credit: True Made Foods ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Health-focused Condiments:** Opportunity for food brands to develop sugar-free condiments with natural sweeteners such as fruits and vegetables. - **Hidden Veggies:** Opportunity for food brands to create innovative products that hide veggies in traditional condiments like mustard. - **Plant-based BBQ:** Opportunity for food brands to create BBQ sauces that use vegetables and fruits as substitutes for sugar, appealing to consumers seeking healthier options. ### Where This Applies - **Food and Beverage:** Opportunity for food brands to cater to consumers seeking healthy, sugar-free condiment options. - **Health and Wellness:** Opportunity for businesses in the health and wellness industry to promote sugar-free condiments as a healthier alternative. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to promote the health benefits of sugar-free condiments and the use of natural sweeteners like fruits and vegetables. ## Related on Trend Hunter - [Veggie-Sweetened Mustard Ranges](https://www.trendhunter.com/trends/healthy-mustard.md) - [Plant-Based Spiced Sauces](https://www.trendhunter.com/trends/spicy-bbq-sauce.md) - [Spicy Free-From Condiments](https://www.trendhunter.com/trends/unsweetened-sriracha-hot-sauce.md) - [Naturally Formulated Condiment Ranges](https://www.trendhunter.com/trends/fudi-sauces.md) - [Functional Sauce Brands](https://www.trendhunter.com/trends/shes-the-sauce.md) - [Sugar-Free BBQ Sauces](https://www.trendhunter.com/trends/classic-honey-bbq-sauce.md) - [Beet-Based BBQ Sauces](https://www.trendhunter.com/trends/the-beet-goes-on.md) - [Free-From Ketchup Condiments](https://www.trendhunter.com/trends/heinz-tomato-ketchup-zero.md) - [Artisan-Quality Condiment Collections](https://www.trendhunter.com/trends/primal-kitchen-commitments.md)