# Halloween Mask Publicity Stunts The HealthExpress Stoptober Campaign Depicts Scary Smoker Faces By Meghan Young | Published 2013-11-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/healthexpress-stoptober-campaign References: [fastcodesign](http://www.fastcodesign.com/3019920/haunting-halloween-masks-depict-the-horror-of-smokers-ruined-face) & [healthexpress](http://www.healthexpress.co.uk/stoptober-with-healthexpress.html) Taking advantage of the [Halloween holiday](https://www.trendhunter.com/trends/halloween-essentials), the HealthExpress Stoptober Campaign created quite the scare thanks to the use of a few [disturbing masks](https://www.trendhunter.com/trends/urban-decay-x-m3gan). Yet these masks were not typical of Halloween. Instead of channeling Mike Myers, Obama or even more of a standard option, these masks channeled the look of an aged smoker. Actors wore these masks, which were afflicted with diseases like [mouth and throat cancers](https://www.trendhunter.com/trends/specsavers-campaign), macular degeneration, and periodontal disease, in order to drive home the message that smoking is detrimental to people's health. Although dramatic, the HealthExpress Stoptober Campaign is a great visual for those who live in denial about their addiction. It will be travelling throughout the United Kingdom, visiting cities known to have high smoking populations. Hopefully people turn a new leaf. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 60% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Halloween Mask Publicity Stunts:** Using Halloween masks as a means of drawing attention to important social issues, like smoking addiction. - **Scary Smoker Faces:** Creating masks that depict the physical consequences of smoking, such as mouth and throat cancers, to raise awareness about the dangers of the habit. - **Health Awareness Campaigns:** Utilizing visually impactful campaigns to educate people about the risks associated with certain behaviors and promote healthier choices. ### Where This Applies - **Healthcare:** Developing innovative ways to educate and inform the public about the consequences of unhealthy habits, such as smoking. - **Advertising and Marketing:** Exploring unconventional publicity stunts to capture attention and deliver important messages in a memorable way. - **Entertainment and Events:** Incorporating interactive and engaging experiences, like immersive Halloween mask campaigns, into events to generate awareness and promote social causes. ## Related on Trend Hunter - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Spooky THC Seltzer Campaigns](https://www.trendhunter.com/trends/unofficial-beverage-of-adult-halloween.md) - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Halloween-Inspired Pretzel Campaigns](https://www.trendhunter.com/trends/pretzelface-campaign.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Spooky Cider Campaigns](https://www.trendhunter.com/trends/brothers-cider-campaign.md)