# Healthcare Influencer Campaigns Terveystalo Launches the ‘Essential Influencer’ Campaign By Kalin Ned | Published 2020-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/healthcare-influencer References: [essentialinfluencers](https://essentialinfluencers.com/) One way of battling the spread of fake news in any category is looking toward verified experts—or even “[healthcare influencers](https://www.trendhunter.com/trends/emily-didonato1)” in this case— that are able to share trustworthy facts in an efficient manner. Finland-based healthcare service Terveystalo is attempting to build and encourage this through its ‘Essential Influencers’ campaign which calls on [social media platforms](https://www.trendhunter.com/trends/xcreateai), specifically. The initiative seeks to propel the popularity of the healthcare influencer as a means to share important and trusted information–especially during COVID-19. Terveystalo is emphasizing the need for a “verified” badge that is specifically intended for scientists, doctors, and public health officials. The verified healthcare influencer might have strong implications and impacts for digitally savvy and native generations such as [Millennials and Gen Z](https://www.trendhunter.com/trends/generation-wellness). Image Credit: YouTube @Terveystalo ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 28% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Healthcare Influencer Marketing:** There is a growing trend of utilizing healthcare influencers to share trustworthy information and combat the spread of fake news. - **Verified Badge for Healthcare Experts:** The introduction of a verified badge for scientists, doctors, and public health officials can help establish credibility and build trust among social media users. - **Digital Native Engagement:** Healthcare influencer campaigns are gaining popularity among digitally savvy generations like Millennials and Gen Z, presenting opportunities for targeted engagement and messaging. ### Sectors Adopting This - **Healthcare:** The healthcare industry can leverage healthcare influencer campaigns to enhance communication, educate consumers, and promote evidence-based information. - **Social Media:** Social media platforms have the opportunity to play a vital role in facilitating the dissemination of verified healthcare information through influencer collaborations. - **Marketing and Advertising:** Marketing and advertising agencies can tap into the growing trend of healthcare influencer marketing to develop innovative strategies that effectively reach and engage target audiences. ## Related on Trend Hunter - [Healthcare Influencer Sourcing Platforms](https://www.trendhunter.com/trends/gci-group.md) - [Health Misinformation-Addressing Campaigns](https://www.trendhunter.com/trends/health-misinformation.md) - [Transparent Healthcare Campaigns](https://www.trendhunter.com/trends/keep-thriving-with-medicare.md) - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Health-Focused Identification Platforms](https://www.trendhunter.com/trends/identification-platform.md) - [Influencer Campaign Managers](https://www.trendhunter.com/trends/tracefluence.md) - [Micro-Influencer Marketing Services](https://www.trendhunter.com/trends/screenshot-micro-boost.md) - [Health Network Brand Campaigns](https://www.trendhunter.com/trends/uhnited.md)