# Ear-Fitted Health Trackers The FLIP Wearable Medical Device Attaches to Your Ear Like a Small Cuff By Alyson Wyers | Published 2014-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/health-tracker References: [yankodesign](http://www.yankodesign.com/2014/07/15/bejeweled-biometrics/) & [avantari.co.in](http://www.avantari.co.in) This [wearable health tracker](https://www.trendhunter.com/trends/whoop-50) doesn't just sit on your wrist like a watch or band. Instead, the FLIP wearable medical device from Avantari Medical Technologies goes on your ear, similar to ear cuff jewelry. The biometric gadget is more discrete than comparable products and is so comfortable you could easily forget it was there. The FLIP health tracker is, of course, paired with an app so it can give you a plethora of bio data taken from your ear. The wearable works as a [step counter](https://www.trendhunter.com/trends/airjump), [heart rate monitor](https://www.trendhunter.com/trends/fourth-frontier-x2), sleep analyzer, poster watcher, calorie measurer and BMI calculator. The simple to use app gives you real-time information and is easy to pair with other smart devices. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Ear-fitted Health Trackers:** Disruptive innovation opportunity: Development of more discreet and comfortable wearable devices for health monitoring. - **Wearable Medical Devices:** Disruptive innovation opportunity: Integration of wearable technology with medical applications for improved healthcare monitoring and analysis. - **Bio-data Tracking:** Disruptive innovation opportunity: Advancements in bio-data measurement and analysis for personalized health tracking. ### Industries Being Reshaped - **Wearable Technology:** Disruptive innovation opportunity: Expanding the market for wearable devices beyond traditional wristbands and watches. - **Healthcare Technology:** Disruptive innovation opportunity: Incorporating wearable medical devices into healthcare systems for more efficient and accurate patient monitoring. - **Fitness and Wellness:** Disruptive innovation opportunity: Creating new solutions for health-conscious individuals that provide accurate and convenient bio-data tracking. ## Related on Trend Hunter - [Discreet Health-Tracking Earrings](https://www.trendhunter.com/trends/lumia-2.md) - [Temperature-Monitoring Earrings](https://www.trendhunter.com/trends/thermal-earring.md) - [Headphone-Shaped Vital Signs Monitors](https://www.trendhunter.com/trends/vital-signs-monitors.md) - [Medical-Grade Health-Tracking Rings](https://www.trendhunter.com/trends/circul-ring.md) - [Wearable Health Trackers](https://www.trendhunter.com/trends/oura-ring-41.md) - [Health-Sensing Earbuds](https://www.trendhunter.com/trends/soundcore-liberty-4.md) - [Open-Ear Health-Tracking Earbuds](https://www.trendhunter.com/trends/lolliclip.md) - [Discreet Biofeedback Brain Trainers](https://www.trendhunter.com/trends/flowtime-brain-tag.md) - [Health-Tracking Sleek Wearables](https://www.trendhunter.com/trends/ring-one.md)