# Political Health Test Advertisements The 'Feel the Burn?' Billboards Promote FreeSTDCheck.org By Michael Hemsworth | Published 2016-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/health-test References: [huffingtonpost](http://www.huffingtonpost.com/entry/bernie-sanders-feel-the-burn-std_us_56fd4872e4b0daf53aeef914) & [freestdcheck.org](http://www.freestdcheck.org/) The 'Feel the Burn?' billboards that popped up in Los Angeles featured a politically inspired aesthetic that helped to drive attention towards health tests and sexual health. The billboards promote the website FreeSTDCheck.org that is oriented towards enabling people of all age ranges to find the nearest location where they can get STD/STI testing and treatment. The website aims at making it easier than ever for people of all age ranges and sexual profiles to get tested. The 'Feel the Burn?' billboards are the work of the AIDS Healthcare Foundation, which is a non-profit that is dedicated towards HIV prevention, healthcare and testing. The organization's use of politically inspired imagery to help promote the health test service takes a topical approach that's eye-catching. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Politically Inspired Health Advertising:** Utilizing politically inspired imagery in health advertising campaigns to drive attention and promote health tests and sexual health. - **Enhanced Accessibility of STD/STI Testing:** Creating platforms like FreeSTDCheck.org that make it easier for people of all age ranges and sexual profiles to find and access STD/STI testing and treatment. - **Non-profit Organizations in Health Promotion:** Non-profit organizations, such as the AIDS Healthcare Foundation, using innovative methods to promote healthcare, prevention, and testing services. ### Where This Applies - **Healthcare:** Integrating politically inspired aesthetics and innovative platforms to promote health tests and increase accessibility to STD/STI testing and treatment. - **Advertising/marketing:** Utilizing politically inspired imagery in advertising campaigns to grab attention and raise awareness about health tests and sexual health. - **Non-profit:** Non-profit organizations playing a crucial role in health promotion by employing disruptive advertising methods and creating accessible platforms for testing services. ## Related on Trend Hunter - [Viral IBS Billboards](https://www.trendhunter.com/trends/hot-girls-have-ibs.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [STI Education Initiatives](https://www.trendhunter.com/trends/lovehoney-and-tbd.md) - [Abortion Care-Promoting Campaigns](https://www.trendhunter.com/trends/hey-jane.md) - [Health Engagement Disparity Campaigns](https://www.trendhunter.com/trends/function-health.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md)