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# Presidential Menswear
The Politically Humorous 'Health Reform is a BFD' T-Shirt

By Derek Cohen | Published 2010-04-01 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/health-reform-t-shirt
References: [store.barackobama](http://store.barackobama.com/featured-products/men-s-health-reform-is-a-bfd-t-shirt.html)

Health reform is a big deal. There's no doubt about that. At the recent historic signing of the health reform bill, Vice President Joe Biden confirmed his badassness by telling Barack straight up that the signing was in fact a big effin deal (BFD).

You'd think that maybe the democratic administration would attempt to gloss over this, but no. They proudly display it on a [new t-shirt](https://www.trendhunter.com/trends/made-to-order) with the slogan 'Health Reform is a BFD." Hurry up and place an order for your own [health reform t-shirt](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper), there's already a wait list.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 22% | Activity: 90% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### What's Driving This Trend

- **Politically Humorous Apparel:** Creating politically humorous apparel that resonates with consumers can disrupt the fashion industry.
- **Political Slogan Merchandise:** Turning political slogans into merchandise can disrupt the retail industry.
- **Healthcare Advocacy Fashion:** Promoting healthcare reform through fashion can disrupt the healthcare industry.

### Who This Affects Most

- **Fashion:** The fashion industry can benefit from incorporating politically humorous apparel into their collections.
- **Retail:** Retailers can capitalize on the popularity of political slogans by incorporating them into their merchandise.
- **Healthcare:** The healthcare industry can embrace fashion as a means of promoting healthcare reform and engaging with consumers.

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