# Voice Assistant Health Challenges YGYI's Better Health Challenge Supplies Daily Briefings By Laura McQuarrie | Published 2019-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/health-challenge References: [prnewswire](https://www.prnewswire.com/news-releases/youngevity-2019-better-health-challenge-off-to-fast-start-300779142.html) & [ygybetterhealth](https://ygybetterhealth.com/) YGYI, an omni-direct lifestyle company, launched its 2019 Better Health Challenge and with it, support from [Amazon](https://www.trendhunter.com/trends/agentic-health-assistants) Alexa. With the 2019 Better Health Challenge, YGYI is inviting consumers to select a program that best fits their lifestyle to transform how they look and feel. Options include Keto 90, Rev 90—a high-density, low-calorie approach—and Wellness 90, which emphasizes a well-balanced diet of nuts, lean protein, fruits and vegetables. This year, those with an Alexa-enabled device will be able to get a daily flash briefing from Health and Wellness Coach Sanjeev Javia. This year's iteration of the Better Health Challenge also introduces a Team Division, a refreshed website, new recipes and a simplified program. Challenge participants are also able to support themselves with weekly [Facebook](https://www.trendhunter.com/trends/lexi-ai) Live events. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Omni-direct Lifestyle:** Disruptive innovation opportunity: Develop a comprehensive platform that seamlessly integrates all aspects of a consumer's lifestyle, including health, fitness, and personal care. - **Voice-assistant Integration:** Disruptive innovation opportunity: Create voice-enabled applications and services that provide personalized health and wellness recommendations and support. - **Holistic Health Programs:** Disruptive innovation opportunity: Design wellness programs that go beyond traditional approaches, offering customizable options that cater to individuals' specific needs and goals. ### Who This Affects Most - **Health and Wellness:** Disruptive innovation opportunity: Develop smart devices and wearables that can track and analyze personal health data to provide real-time feedback and guidance. - **E-commerce:** Disruptive innovation opportunity: Build seamless online platforms that offer personalized health and wellness products and services, leveraging data analytics and AI. - **Mobile Applications:** Disruptive innovation opportunity: Create mobile apps with voice-assistant integration that provide interactive and engaging health and wellness experiences for users on-the-go. ## Related on Trend Hunter - [Immersive Wellness-Focused AI Campaigns](https://www.trendhunter.com/trends/ask-my-avatar.md) - [30-Day Brain Health Challenges](https://www.trendhunter.com/trends/brain-health-challenge.md) - [30-Day Gut Health Challenges](https://www.trendhunter.com/trends/30day-gut-challenge.md) - [Group Challenge Apps](https://www.trendhunter.com/trends/challenge-friends1.md) - [Health Food Challenge Apps](https://www.trendhunter.com/trends/rewards-and-challenges.md) - [Branded Nutrition-Focused Challenges](https://www.trendhunter.com/trends/fresh-start-challenge.md) - [Sustainable Weight Care Communities](https://www.trendhunter.com/trends/yolohealth.md) - [Branded Gut Health Programs](https://www.trendhunter.com/trends/gut-health-program.md) - [Gamified Wellness Platforms](https://www.trendhunter.com/trends/healthgame.md)