# Clinically Backed Digestive Beverages Olipop's Health Beverage Branding is Playful & Informative By Kalin Ned | Published 2019-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/health-beverage1 References: [behance.net](https://www.behance.net/gallery/69487613/Olipop) & [drinkolipop](https://www.drinkolipop.com/) A clinically backed health beverage that aids with digestion is on the market under the name of [Olipop](https://www.trendhunter.com/trends/lemon-lime). The branding aesthetic is facilitated by a group of creatives — Tampa-based creative director Kenny Coil, St. Petersburg-based designer Marc Berenguer and commercial photographer Andi Devon, who worked alongside Olipop's team. The group attempted to hit the sweet spot between aesthetically playful and information-forward design. This is reached through a cheerfully vibrant color palette and minimalist illustrations. The creative decisions hammer on nostalgia as the packaging of the health beverage reflect the appearance of "[old style colas](https://www.trendhunter.com/trends/sunsip-classic-cola)." Olipop's offerings — from the Ginger Lemon flavor to the Strawberry Vanilla option, present an attention-captivating aesthetic that will surely go a long way in making a health beverage accessible to consumers. Photo Credits: Andi Devon ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Digestive Health Beverages:** Opportunities for innovating health beverages with clinically backed digestive benefits. - **Playful Branding:** Innovative brand design that combines playful aesthetics with informative and educational product information. - **Nostalgic Packaging:** Innovative product packaging that incorporates nostalgic elements to attract consumers and stand out in the market. ### Sectors Adopting This - **Beverage Industry:** Opportunities for companies in the beverage industry to create health beverages with digestive benefits and playful, informative branding. - **Health and Wellness Industry:** Opportunities for companies in the health and wellness industry to incorporate clinically backed digestive benefits into innovative products with fun and interactive branding. - **Design Industry:** Opportunities for creatives and designers to create standout packaging and informative branding for health and wellness products with nostalgic elements. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Maximalist Prebiotic Sodas](https://www.trendhunter.com/trends/fhrist.md) - [Citrusy Gut-Friendly Sodas](https://www.trendhunter.com/trends/lemon-lime.md) - [Functional Soda Brands](https://www.trendhunter.com/trends/olipop-doctor-goodwin.md) - [Functional Fall Sodas](https://www.trendhunter.com/trends/olipop-crisp-apple.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Summertime Digestive Health Sodas](https://www.trendhunter.com/trends/olipop-watermelon-lime.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md)