# Heroic Caregiver Campaigns CAN's Health Awareness Campaign Champions Caregivers By Laura McQuarrie | Published 2015-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/health-awareness-campaign References: [caregiveraction.org](http://www.caregiveraction.org/take-1-moment) & [prnewswire](http://www.prnewswire.com/news-releases/new-campaign-thanks-caregivers-of-people-with-alzheimers-disease-300146162.html) For World Alzheimer's Day this year, the [Caregiver Action Network](https://www.trendhunter.com/trends/caregiver-aware) set up a [health awareness campaign](https://www.trendhunter.com/trends/walk-for-alzheimers) of a different kind. While there is a ton of marketing that aims to educate the public and take a stand about the chronic disease by encouraging prevention, CAN's 'Take 1 Moment' campaign was designed to recognize the caregivers who look after loved ones suffering from Alzheimer's disease. As CAN'S CEO John Shall aptly puts it: "Alzheimer's disease not only impacts those diagnosed, it affects the whole family." With the Take 1 Moment campaign, people were invited to share a memory or picture on social media by using the #Take1Moment tag on social media. The first 1,000 people who used this hashtag were given the chance to reward an elected caregiver with a gourmet meal kit delivery from Chef'd. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Health Awareness Campaigns:** Disruptive innovation opportunity: Develop innovative ways to raise awareness about health issues and recognize caregivers in a meaningful way. - **Social Media Campaigns:** Disruptive innovation opportunity: Create interactive and engaging social media campaigns to encourage user participation and support causes. - **Caregiver Recognition:** Disruptive innovation opportunity: Design initiatives to acknowledge and reward caregivers for their invaluable contributions to the well-being of others. ### Industries Being Reshaped - **Healthcare:** Disruptive innovation opportunity: Develop technology-driven solutions that improve Alzheimer's disease awareness and support caregivers in their roles. - **Food and Meal Delivery:** Disruptive innovation opportunity: Create meal delivery services tailored to the specific needs and preferences of caregivers, offering convenience and healthy options. - **Social Media Marketing:** Disruptive innovation opportunity: Develop tools and strategies to maximize the impact of social media campaigns in promoting health awareness and caregiver recognition. ## Related on Trend Hunter - [Awareness-Raising Pancreatic Cancer Campaigns](https://www.trendhunter.com/trends/change-the-course.md) - [Mental Health Campaigns](https://www.trendhunter.com/trends/no-one-is-left-behind.md) - [Down Syndrome Awareness Campaigns](https://www.trendhunter.com/trends/powerful-national-awareness-campaign.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [2SLGBTQI Demetia Awareness Campaigns](https://www.trendhunter.com/trends/help-us-remain.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md) - [Transparent Healthcare Campaigns](https://www.trendhunter.com/trends/keep-thriving-with-medicare.md) - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md)