# Probiotic Mushroom Beverages Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom By Laura McQuarrie | Published 2017-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/health-ade References: [bevnet](https://www.bevnet.com/news/2017/expo-west-2017-recap) & [health-ade](http://health-ade.com/) At this year's Natural Products Expo West in Anaheim, California, [Health-Ade](https://www.trendhunter.com/trends/glow-up) unveiled its newest addition to its line of Super-Teas, which pairs powerful superfoods with [raw, organic kombucha](https://www.trendhunter.com/trends/functional-kombucha). The newest kombucha flavor pairs cacao with the reishi mushroom, a combination that adds a hint of sweetness and adaptogenic properties to an already beneficial base of probiotic-rich fermented tea, or kombucha. Across the food and beverage industry, [medicinal mushrooms](https://www.trendhunter.com/trends/yay-mushrooms) are appearing in all sorts of unexpected places, from instant coffee mixes to nutritional snack bars, to provide a range of benefits for the mind and body. Some of the other unique Super-Teas from Health-Ade incorporate superfood ingredients like spirulina, camu camu, maca root and hawthorn berry. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Medicinal Mushroom Infusions:** There is a growing trend of incorporating medicinal mushrooms into various food and beverage products, providing additional health benefits. - **Superfood Blends:** Super-Teas like Health-Ade's line that combine powerful superfoods with fermented tea are gaining popularity among health-conscious consumers. - **Adaptogenic Beverages:** The use of adaptogenic properties in beverages, such as the reishi mushroom in kombucha, is becoming more prevalent in the industry. ### Industries Being Reshaped - **Food and Beverage:** Incorporating medicinal mushrooms into different food and beverage products presents a disruptive innovation opportunity in the industry. - **Health and Wellness:** Creating and marketing superfood blends in the health and wellness industry can provide an innovative solution for health-conscious consumers. - **Natural Products:** Producing adaptogenic beverages using natural ingredients appeals to the growing demand for clean and functional products in the natural products industry. ## Related on Trend Hunter - [Mushroom-Powered Hot Chocolate Mixes](https://www.trendhunter.com/trends/renude-reishi-cacao.md) - [Mushroom-Powered Matcha Teas](https://www.trendhunter.com/trends/mushroom-matcha.md) - [Adaptogenic Iced Tea Lemonades](https://www.trendhunter.com/trends/space-tea.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Adaptogenic Oat Beverages](https://www.trendhunter.com/trends/lifeway-mshrm-oat.md) - [Digestion-Focused Kombucha Drinks](https://www.trendhunter.com/trends/glow-up.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/dram.md) - [Functional Mushroom Chocolates](https://www.trendhunter.com/trends/mycoday.md)