# Guava Dragon Fruit Kombuchas Health-Ade’s Guava Dragon Fruit Kombucha Returns for the Summer By Kanesa D | Published 2023-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/health-ade-1 References: [bevnet](https://www.bevnet.com/news/2023/health-ades-guava-dragon-fruit-kombucha-is-back-by-popular-demand) & [health-ade](https://health-ade.com/products/kombucha-guava-dragon-fruit)  [Health-Ade](https://www.trendhunter.com/trends/berry-lemonade-1) is back with a new seasonal kombucha flavor made with advantages for intestinal health. After its debut in 2022, the beloved flavor has returned to welcome the summer months. The organic, cold-pressed juice of [sweet guava and tangy dragon fruit](https://www.trendhunter.com/trends/dragon-fruit-series) provides the probiotic-rich fermented beverage with its distinctive taste balance. This summer, when refreshment is most required, the festive taste promises to deliver a combination of delicious flavor and optimal hydration. “When we set out to create this addition to our lineup, we learned that [Guava](https://www.trendhunter.com/trends/guava-juices) Dragon Fruit is hitting a flavor profile for consumers that our other kombucha offerings don’t – and it’s because it’s feeding the wanderlust for travel that we’ve identified as a megatrend in flavor exploration [...],” said Charlotte Mostaed, Health-Ade’s Chief Marketing Officer. Image Credit: Health-Ade ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 32% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Kombucha Flavors:** Brands can introduce limited-edition kombucha flavors to welcome the change of seasons and to tap into consumers' desire for novelty. - **Intestinal Health Beverages:** There is a growing consumer interest in probiotic-rich beverages that promote digestive health, presenting an opportunity for brands to innovate in this space. - **Travel-inspired Flavors:** Incorporating exotic fruit flavors can tap into the consumer trend of wanderlust and appeal to consumers seeking unique taste experiences. ### Sectors Adopting This - **Beverage Industry:** Brands can leverage seasonal and travel-inspired flavors to differentiate themselves in the competitive beverage industry. - **Health and Wellness Industry:** With the growing demand for health-conscious beverages, there is a significant opportunity for brands to focus on the digestive health benefits of kombucha. - **Tourism Industry:** Travel-inspired flavors can create a sensory experience for consumers, appealing to their desire for exploration while also generating additional revenue for the tourism industry through the sale of regional products. ## Related on Trend Hunter - [Tropical Fermented Beverages](https://www.trendhunter.com/trends/health-ade-guava-dragon-fruit.md) - [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md) - [Zesty Kombucha Refreshments](https://www.trendhunter.com/trends/healthade-ginger-lemon-berry.md) - [Indulgent Pineapple Beverages](https://www.trendhunter.com/trends/pineapple-creamsicle.md) - [Creamsicle-Inspired Kombuchas](https://www.trendhunter.com/trends/health-ade-orange-creamsicle.md) - [Digestion-Focused Kombucha Drinks](https://www.trendhunter.com/trends/glow-up.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Festive Ginger-Forward Kombucha Flavors](https://www.trendhunter.com/trends/ginger-spice-everything-nice.md) - [Refreshing Canned Kombuchas](https://www.trendhunter.com/trends/healthade-kombucha.md)