# Soothing Eczema-Specific Balms Province Apothecary Debuted a New Healing Eczema Balm By Grace Mahas | Published 2019-09-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/healing-eczema-balm References: [provinceapothecary](https://provinceapothecary.com/products/healing-eczema-balm) & [provinceapothecary](https://provinceapothecary.com/products/healing-eczema-balm) Province Apothecary, a Canadian beauty brand that specializes in sustainable and vegan products, recently expanded its product line with the introduction of its new Healing Eczema Balm. The product was born from a need to create sustainable and synthetic-free treatment to help naturally heal the [common skin condition known as eczema](https://www.trendhunter.com/trends/cetaphil-from-scratch-to-soothe-campaign) that leaves skin rough and inflamed. The Healing Eczema Balm is made from [Colloidal Oatmeal](https://www.trendhunter.com/trends/skin-mercy) -- an ingredient that relieves itchiness and inflammation while moisturizing and hydrating skin -- and Zinc Oxide -- an ingredient known for its anti-inflammatory properties that also calms redness and irritation. To use the product, simply apply to the affect areas as needed while avoiding the eye and mouth area. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eczema-specific Products:** The rise of eczema-specific products meeting the needs of consumers with certain skin conditions like eczema presents itself as an opportunity for businesses to create innovative products. - **Sustainable Skincare:** Sustainability in skincare is a growing trend that presents businesses with the opportunity to create products that not only benefit the skin but also the planet. - **Natural and Vegan Ingredients:** The trend towards using natural and vegan ingredients in beauty products is an area of innovation that businesses can take advantage of to create more ethical and sustainable beauty products. ### Who This Affects Most - **Skincare:** The skincare industry can take advantage of this trend by creating more effective and sustainable eczema-specific products for those suffering from the condition. - **Natural Beauty:** The natural beauty industry can create innovative products targeting customers who are looking for products that are sustainable, ethical, and free of synthetic ingredients. - **Vegan Beauty:** The vegan beauty industry can create innovative products for customers looking for sustainable and vegan options. ## Related on Trend Hunter - [Colloidal Oatmeal Eczema Balms](https://www.trendhunter.com/trends/aveeno-eczema-care.md) - [Steroid-Free Eczema Skincare](https://www.trendhunter.com/trends/skinfix-eczema-trio.md) - [Family-Friendly Eczema Balms](https://www.trendhunter.com/trends/satya.md) - [Professional-Quality Soothing Lotions](https://www.trendhunter.com/trends/eucerin-eczema-relief-hydrogel.md) - [Eczema-Friendly Dry Skin Lotions](https://www.trendhunter.com/trends/dry-skin-lotion.md) - [Colloidal Oatmeal Treatment Moisturizers](https://www.trendhunter.com/trends/skin-mercy.md) - [Sensitive Skincare Brands](https://www.trendhunter.com/trends/sensitive-skincare-brand.md) - [Portable Soothing Skin Balms](https://www.trendhunter.com/trends/barrier-balm-1.md) - [Advanced Relief Lip Balms](https://www.trendhunter.com/trends/advanced-relief-lip-balm.md)