# Trashy Burger Ads The Heal the Bay Campaign by RLR Advertising Urges People to Recycle By Chalaine Mantha | Published 2011-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/heal-the-bay References: [bldgwlf](http://bldgwlf.com/junk/) & [healthebay.org](http://www.healthebay.org/) [Heal the Bay](https://www.trendhunter.com/trends/spencer-bowl) is run by a group of people from Los Angeles who are concerned about the amount of pollution caused by the Hyperion Sewage Wastewater Treatment Plant. Heal the Bay wants clean and healthy water for both people and animals alike. RLR Advertising did an amazing job with the [Heal the Bay campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign), digitally creating an [enormous burger](https://www.trendhunter.com/trends/burger-billboards) and sushi out of garbage. The tagline for the campaign reads, "Want a healthy planet? Stop feeding it junk. Recycle." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Digital Advertising:** Opportunity for businesses to use digital platforms to create innovative and visually impactful advertising campaigns. - **Sustainable Marketing:** Increasing trend of promoting sustainability and eco-friendly practices through marketing campaigns. - **Creative Recycling:** Growing focus on using recycled materials creatively to raise awareness and promote environmental causes. ### Industries Being Reshaped - **Advertising and Marketing:** Disruptive innovation opportunity for agencies to adopt digital platforms and sustainable practices in their campaigns. - **Waste Management:** Opportunity to explore creative recycling techniques to minimize waste and promote environmental conservation. - **Environmental Organizations:** Innovative solutions can be developed to raise awareness and engage the public through creative campaigns and partnerships. ## Related on Trend Hunter - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Trash-Converting Snack Campaigns](https://www.trendhunter.com/trends/seanack.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)