# Rapper-Backed Countercultural NFTs Superplastic Launches New NFT Collection Dubbed, HEADTRIPZ By Niko Pajkovic | Published 2022-01-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/headtripz References: [hypebeast](https://hypebeast.com/2022/1/superplastic-nft-series-gucci-whisbe-jim-jones-iann-dior-gucci-ghost-kid-super-og-slick-paris-hilton-e40) & [superplastic.co](https://superplastic.co/) Luxury toy and design brand [SUPERPLASTIC](https://www.trendhunter.com/trends/superbored-vinyl-art-toys) has announced the launch of HEADTRIPZ, a new NFT collection that consists of over 10,000 one-of-a-kind, programmatically generated artworks. The new collection arrives as a follow-up installment to the brands' Christie and Janky Heist NFT drops, which were released in July. The new collection was created in collaboration with many notable celebrities, including Iann Dior, Jim Jones, KidSuper, [Gucci Ghost](https://www.trendhunter.com/trends/superrare), E40, OG Slick, Dalek, Ricardo Cavolo, [Flying Fortress](https://www.trendhunter.com/trends/flying-tiger-copenhagen), and others. In addition, SUPERPLASTIC has announced that it will be airdropping limited-edition Headtripz Pillz NFTs to customers who currently hold approximately 9,600 CryptoJanky NFTs. The new launch will also include an entirely digital Headtripz party on January 20, where, according to the company, fans will “enter a new dimension with a blunt, a couple of bottles of Bolt 45 and maybe even a few virtual NFT pillz.” Image Credit: SUPERPLASTIC ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 90% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Celebrity NFT Collaborations:** Luxury toy and design brands can explore new markets and increase brand awareness by launching NFT collections in collaboration with notable celebrities. - **Programmatically Generated Art Nfts:** There's a growing trend of consumers seeking one-of-a-kind programmatically generated artworks in NFT collections, creating opportunities for artists and designers to create and sell unique digital pieces. - **Virtual Event Experiences:** As more events are held virtually, companies can explore new ways to engage their audiences, such as SUPERPLASTIC's entirely digital Headtripz party for their NFT collection launch. ### Who This Affects Most - **Luxury Toy Brands:** Luxury toy brands can tap into the growing NFT market by launching their own digital collections or partnering with notable celebrities for collaborative projects, as SUPERPLASTIC did with HEADTRIPZ. - **Digital Artists and Designers:** Digital artists and designers can seize the opportunity to create and sell programmatically generated artworks as part of NFT collections, as consumers seek unique pieces to purchase and collect. - **Virtual Event Platforms:** Event platforms can innovate by developing new ways to enhance virtual events and experiences, such as incorporating 3D environments and offering virtual items like NFTs as part of the event experience. ## Related on Trend Hunter - [NFT-Inspired Vinyl Toy Figures](https://www.trendhunter.com/trends/superbored-vinyl-art-toys.md) - [Limited-Edition Vinyl Figures](https://www.trendhunter.com/trends/limitededition-vinyl-figures.md) - [Cartoonish NFT Collectibles](https://www.trendhunter.com/trends/i-like-you-youre-weird.md) - [NFT Avatar Collaborations](https://www.trendhunter.com/trends/akutar.md) - [Music-Focused NFT Marketplaces](https://www.trendhunter.com/trends/travis-barker.md) - [Free-To-Mint NFT Projects](https://www.trendhunter.com/trends/stickmen-toys.md) - [Luxury NFT Drops](https://www.trendhunter.com/trends/prada-nft.md) - [Customizable NFT Characters](https://www.trendhunter.com/trends/topps.md) - [Comedic NFT Artwork Collections](https://www.trendhunter.com/trends/mic-drop-collection.md)