# Vehicular Heads-Up Displays The Iris Heads-Up Display Can Be Retrofitted to Existing Cars By Rahul Kalvapalle | Published 2015-07-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/headsup-display References: [gizmag](http://www.gizmag.com/iris-visor-hud/38402/) & [indiegogo](https://www.indiegogo.com/projects/iris-your-car-and-network-combined) Heads-up displays are slowly but surely entering the public consciousness, and are expected to eventually become standard pieces of equipment on many cars. However for those people who already have a car and want to take advantage of heads-up display technology, things are slightly more complicated. To assuage such people's concerns, Iris developed this [heads-up display system](https://www.trendhunter.com/trends/cuttingedge-display-technologies), a 720p laser projection unit that can be mounted on vehicles' existing visor brackets. The screen sits on top of the windshield, displaying data whilst still allowing a view of the street. This heads-up display can be used in conjunction with a [smartphone app](https://www.trendhunter.com/trends/car-dashboard-app) for extra functionality. Currently the subject of an Indiegogo campaign, this heads-up display will add a level of convenience and functionality previously only seen in [science-fiction movies](https://www.trendhunter.com/trends/ar-motorcycle-helmet), and is set to improve the driving experience and make it safer. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Retrofit Heads-up Display Technology:** Companies can develop retrofit heads-up display technology for existing cars to capitalize on the growing demand for this technology. - **Heads-up Display Smartphone Integration:** Developing heads-up display systems that integrate with smartphone apps can offer added convenience and functionality for drivers. - **Affordable Heads-up Display Systems:** Creating affordable heads-up display systems will make the technology more accessible to drivers of all income levels and accelerate adoption. ### Who This Affects Most - **Automotive Industry:** The automotive industry can integrate retrofit heads-up display technology into existing product lines to meet the growing demand for this feature in cars. - **Consumer Electronics Industry:** The consumer electronics industry can develop smartphone apps that integrate with heads-up display systems to offer added utility and functionality to drivers. - **Start-up Companies:** Start-up companies can develop affordable heads-up display systems that appeal to consumers across all income levels and disrupt the current market for this technology. ## Related on Trend Hunter - [Aftermarket Helmet HUD Devices](https://www.trendhunter.com/trends/soulrs-headsup-display.md) - [Augmented Reality Motorcyclist Helmets](https://www.trendhunter.com/trends/shoei-eyelights-gtair-3-smart.md) - [AR Vehicle Displays](https://www.trendhunter.com/trends/augmented-reality-windshield.md) - [Multimedia Smart Cockpit Technologies](https://www.trendhunter.com/trends/smart-cockpit-technology.md) - [Standalone Vehicle Head Units](https://www.trendhunter.com/trends/intellidash-pro.md) - [AR-Integrated Smart Helmets](https://www.trendhunter.com/trends/shoeigtair3.md) - [Connected Motorcycle Helmets](https://www.trendhunter.com/trends/shoei-opticson-smart-motorcycle-helmet.md) - [Augmented Helicopter Helmet Displays](https://www.trendhunter.com/trends/helmet-display.md) - [AI-Connected Sports Glasses](https://www.trendhunter.com/trends/ar-hud-display.md)