Jeremy Gutsche — May 2, 2007 — Art & Design
References: qed-design.de
QED design created these innovative Headstand Stools. They look like upside down chess pawns and they are certain to get a reaction. QED describes, "Surprise and cofusion. The stool offers dynamic seating combined with fun and esprit due to an unusual balance point."
Implications - Adding a fantastical element into everyday design is something today's stressed-out consumer can surely appreciate. Thus, companies are incorporating more quirkiness into their products, adding an element of familiarity by also including imagery that is well-known to the consumer. This QED stool is a perfect example, as it displays the whimsical element that consumers crave while still boasting the familiar aesthetic of a chess piece.
Implications - Adding a fantastical element into everyday design is something today's stressed-out consumer can surely appreciate. Thus, companies are incorporating more quirkiness into their products, adding an element of familiarity by also including imagery that is well-known to the consumer. This QED stool is a perfect example, as it displays the whimsical element that consumers crave while still boasting the familiar aesthetic of a chess piece.
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