# Male Mental Illness Photos The 'Heads Up Guys' Photo Series Raises Awareness of Mental Illness By Rahul Kalvapalle | Published 2015-10-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/heads-up-guys References: [vancitybuzz](http://www.vancitybuzz.com/2015/10/heads-up-guys-movember-photo-series-men-depressing/) & [headsupguys](http://headsupguys.ca/print-giveaway-betterstartshere/) Heads Up Guys is a photo series that is the result of a collaboration between the [University of British Columbia](https://www.trendhunter.com/trends/apple-1) and the [Movember Foundation](https://www.trendhunter.com/trends/pringles-and-movember). This photo series was timed to coincide with Movember not to raise awareness to prostate cancer, but to bring attention to men suffering from mental illness. The series was produced a team of photographers from around the world, with contributions coming in from the USA, Australia, the UK, Canada and elsewhere. The photo series is coordinated by Joshua Beharry, who has himself struggled with depression. He found that one of the biggest problems he faced was the feeling of paying alone. Ultimately, the Heads Up Guys photo series aims to raise awareness about [mental illness among men](https://www.trendhunter.com/trends/mens-healthcare), a problem that is widespread but rarely talked about. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 48% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Male Mental Illness Awareness:** Opportunities for creating innovative campaigns and initiatives to raise awareness about mental illness among men. - **Collaborative Photography Projects:** Disruptive innovation opportunities for creating global photographic collaborations to address social issues. - **Breaking Taboos Around Mental Health:** Opportunities to challenge societal norms and break the stigma surrounding mental health in society. ### Where This Applies - **Mental Health Awareness:** Creating new initiatives and solutions in the mental health sector to address men's mental health issues. - **Photography:** Utilizing photography as a powerful medium to raise awareness and promote discussions about sensitive topics. - **Non-profit Organizations:** Opportunities for non-profit organizations to champion mental health awareness and support initiatives for men. ## Related on Trend Hunter - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Men's Mental Health Services](https://www.trendhunter.com/trends/mental-health-services.md) - [Male-Targeted Emotional-Wellness Initiatives](https://www.trendhunter.com/trends/indigenous-men.md) - [Two-Person Seesaw Benches](https://www.trendhunter.com/trends/a-problem-halved.md) - [Branded Mental Health Programs](https://www.trendhunter.com/trends/open-minds-initiative.md) - [Approachable Mental Health Sessions](https://www.trendhunter.com/trends/the-talk-squad.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Male Health-Awareness NFTs](https://www.trendhunter.com/trends/nonfungibletesticles.md)