# Mixed-and-Matched Gender Portraits The Heads & Tails Series by Gem Fletcher Focuses on Professions By Meghan Young | Published 2012-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/heads-tails References: [behance.net](http://www.behance.net/gallery/Heads-Tails/4926801) & [timmacpherson](http://www.timmacpherson.com) The Heads & Tails photo series can be interpreted a number of ways. First of all, it could simply be a fun concept that was well-executed. Nevertheless, people don't just mix and match genders without another agenda. While the obvious interpretation is the concept of [gender identity](https://www.trendhunter.com/trends/songs-of-siren), another one can revolve around the idea of [professional goals](https://www.trendhunter.com/trends/make-your-photo-successful-first). While a man may be socially pushed to become an athlete, ballet is definitely not part of that equation. On the other hand, a woman might be encouraged to become a flight attendant when all she wants to do is go into business. Shot by Tim MacPherson with art direction by Gem Fletcher, the Heads & Tails photo series may touch on some important subject matters, but it is also very entertaining. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Genderfluidity in Profession:** The Heads & Tails series explores the possibilities of mixing and matching genders in professions, indicating a trend towards gender fluidity and diverse representation in the workforce. - **Breaking Gender Stereotypes:** By portraying men in traditionally feminine roles and vice versa, the Heads & Tails series represents a growing trend of rejecting gender stereotypes. - **Intersectionality of Gender and Profession:** The Heads & Tails series highlights the intersectionality of gender identity and profession, indicating a trend towards recognizing and celebrating diversity in all aspects of life. ### Industries Being Reshaped - **Marketing and Advertising:** There is a growing trend towards inclusivity and diversity in marketing and advertising, creating opportunities for businesses to develop campaigns that highlight breaking gender stereotypes and celebrating genderfluidity. - **Fashion:** The fashion industry has the opportunity to embrace and promote gender fluidity by designing clothing that is not gender-specific or that combines traditionally masculine and feminine styles. - **Human Resources:** As the concept of genderfluidity becomes more mainstream, human resources departments have the opportunity to create more inclusive workplaces and hiring practices that embrace diversity in gender identity and profession. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Gendered Concept-Exploring Furniture](https://www.trendhunter.com/trends/la-casa-dentro.md) - [Empowering AI Image Generators](https://www.trendhunter.com/trends/missjourney.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Virtual Photo Studios](https://www.trendhunter.com/trends/ai-headshot-generator.md) - [Professional AI Headshots](https://www.trendhunter.com/trends/headshotwork.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Instant Headshot Generators](https://www.trendhunter.com/trends/instant-headshot.md)