# Categorized Scalp Care Treatments Headquarters Hair Care Offers Personalized Scalp Treatments By Elena Rahman | Published 2021-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/headquarters-hair-care References: [shopheadquarters](https://www.shopheadquarters.com/quiz) Headquarters Hair Care is offering a personalized scalp treatment through the brand's scalp quiz. Consumers can choose their scalp type - oily, balanced, or dry - to purchase the best formula for their individual needs. Once shoppers go through the brand's series of questions, they will be presented with a suggested scalp care bundle, including four rejuvenating steps. The Headquarters four-step scalp care routine begins with the Exfoliate formula. This acts as a face mask for the scalp and helps detoxify the roots to eliminate dead skin cells and build-up. The second step is to Cleanse. Shampooing promotes balance and rids the scalp of excess oil. The Hydrate step adds shine and moisture to the hair and scalp. The fourth step, Nourish, locks in a final layer of supernutrients. Image Credit: Headquarters ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 48% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Scalp Care:** Personalized scalp treatments based on individual needs through scalp quiz. - **Four-step Scalp Care:** Four-step scalp care routine incorporating exfoliate, cleanse, hydrate, and nourish steps. - **Scalp Exfoliation:** Exfoliating the scalp as a scalp care treatment trend to stimulate hair growth and eliminate build-up. ### Sectors Adopting This - **Hair Care:** Hair care industry offering personalized scalp care treatments as a way to differentiate in a saturated market. - **Beauty:** Beauty industry incorporating scalp care as an extension of overall skin care routine. - **Wellness:** Wellness industry promoting scalp care treatments as a way to improve overall health and reduce stress. ## Related on Trend Hunter - [Personalized Scalp Care Systems](https://www.trendhunter.com/trends/nutrire.md) - [Cleansing Scalp Treatments](https://www.trendhunter.com/trends/hair-renew.md) - [Premium Scalp Care Collections](https://www.trendhunter.com/trends/scalpceuticals-pro.md) - [Comprehensive Three-Step Haircare Systems](https://www.trendhunter.com/trends/scalp-vitality.md) - [Scalp Treatment-Focused Haircare Sets](https://www.trendhunter.com/trends/scalp-treatment-kit.md) - [Three-Step Scalp Systems](https://www.trendhunter.com/trends/cair.md) - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Made-to-Order Scalp Serums](https://www.trendhunter.com/trends/custom-scalp-serum.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md)