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# Conceptual Headquarter Campuses
Trivago's New Jelly Bean Offices Offer an Open-Concept Style

By M | Published 2016-02-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/headquarter-campus
References: [notable](http://notable.ca/trivagos-new-state-of-the-art-campus-is-what-office-dreams-are-made-of/) & [trivago](http://www.trivago.ca/)

Booking travel website Trivago has unveiled plans for its new headquarter campus in Europe that will offer a mix of contemporary style with Millennial-oriented architecture that facilitates a space of collaboration and communication. The office building has a modern jelly bean curved shape complete with a open layout separated into different areas with boarded panels. The offices will offer space to accommodate the brand's 200% employee growth in the last few years.

The Trivago campus boasts an environment of learning and growth -- as seen in its Millennial-style name of a campus rather than an office building. The design will offer six stories of docks designed by creative Frank Gehry. The interior features bright furniture geared to the brand's logo colors, [plants, workout areas](https://www.trendhunter.com/trends/mangrove-garden) and [communal desk space for collaboration](https://www.trendhunter.com/trends/kokuyo).

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 54% | Activity: 53% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Open-concept Workspaces:** The trend towards open-concept workspaces is becoming increasingly popular and can foster collaborative environments for businesses.
- **Branded Office Spaces:** Creating a workspace that reflects a brand's values and image can enhance employee morale and increase productivity.
- **Flexible Workspaces:** The rise of remote work and flexible schedules has led to a need for adaptable workspaces that can accommodate a variety of employee needs.

### Where This Applies

- **Construction and Architecture:** The demand for unique and innovative office designs creates opportunities for architects and construction professionals to showcase their expertise.
- **Interior Design:** As businesses look to create branded workspaces, the need for skilled interior designers who can execute these designs will continue to grow.
- **Co-working Spaces:** The trend towards flexible workspaces has led to an increase in demand for co-working spaces that can offer affordable, adaptable, and collaborative work environments.

## Related on Trend Hunter

- [Sustainable Vibrant Work Environments](https://www.trendhunter.com/trends/innovation-campus.md)
- [Vibrant Multi-Level Office Designs](https://www.trendhunter.com/trends/gensler.md)
- [Playful Futuristic Work Campuses](https://www.trendhunter.com/trends/max-zone.md)
- [Factory-Adjacent Dynamic Offices](https://www.trendhunter.com/trends/innovation-campus-1.md)
- [Community-Centric Office Spaces](https://www.trendhunter.com/trends/tricon-residential.md)
- [Pier-Side Dynamic Office Spaces](https://www.trendhunter.com/trends/big-hq.md)
- [Brick Office Campuses](https://www.trendhunter.com/trends/centro-west.md)
- [Playful Contemporary Offices](https://www.trendhunter.com/trends/playful-contemporary-office.md)
- [Community-Centric Headquarters](https://www.trendhunter.com/trends/communitycentric-design.md)
