# Anatomical Headphone Ads Skullcandy Shows Music Coursing Through People's Veins in These Print Ads By Cadhla Gray | Published 2015-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/headphone-ads References: [adeevee](http://www.adeevee.com/2015/10/skullcandy-veins-arteries-print/) & [skullcandy](http://www.skullcandy.ca/headphones/NAVIGATOR.html) These [Skullcandy](https://www.trendhunter.com/trends/snowboardinspired-wireless-headphones) headphone ads promote the brand's 'Navigator' on-ear collection, taking the common phrase of, "music coursing through my veins" and applying it literally to its print ad campaign. The two posters each feature a man made up of an intricate system of veins or arteries, the thin lines twisting and turning up and down their bodies. The men are both musicians, one playing a guitar and the other a saxophone, with the veins and arteries starting from the [Skullcandy headphones](https://www.trendhunter.com/trends/skullcandy-crusher-anc-2-wireless-headphones), travelling through their musical instruments and into their bodies. The anatomically handwritten slogans on the headphone ads read, "Go Deeper" -- alluding to the headphones' ability to immerse users more deeply into the music, letting it flow through their bodies as deep as their blood streams. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Anatomically Themed Advertising:** Incorporating an anatomical theme into advertising campaigns creates a unique and eye-catching way to promote a product or service. - **Literal Interpretations of Common Phrases:** Taking a common phrase and applying it literally to an advertisement can add an unexpected and memorable twist to the campaign. - **Emphasizing Product Benefits Through Imagery:** Utilizing imagery to showcase how a product benefits the user can be a powerful method of advertising. ### Who This Affects Most - **Headphone and Audio Equipment Manufacturers:** Companies that make headphones or other audio equipment can take inspiration from this ad campaign to create their own unique and visually striking advertisements. - **Music Industry:** Musicians and music-related businesses can use this campaign as an example of how music can be incorporated into a brand's advertising strategy. - **Marketing and Advertising Agencies:** Marketers and ad agencies can use this campaign as a source of inspiration for their own creative endeavors, and encourage clients to consider incorporating unique and unconventional advertising methods into their strategies. ## Related on Trend Hunter - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Headband Display Headphones](https://www.trendhunter.com/trends/boinc-headphones.md) - [Snowboard-Inspired Wireless Headphones](https://www.trendhunter.com/trends/snowboardinspired-wireless-headphones.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Visible Component Headphones](https://www.trendhunter.com/trends/nothing-head-1.md) - [Beer Brand Earbuds](https://www.trendhunter.com/trends/skullcandy-x-budweiser.md) - [Collaborative Audio Sets](https://www.trendhunter.com/trends/aiaiai-and-brain-dead.md) - [Sensory Conduction Headphones](https://www.trendhunter.com/trends/sonic-lamb.md) - [Headphone-Shaped Vital Signs Monitors](https://www.trendhunter.com/trends/vital-signs-monitors.md)