# Anti-Texting Headline Ads This Anti-Texting & Driving Campaign Uses Messages to Highlight Dangers By Ady Floyd | Published 2015-09-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/headline-ads References: [designtaxi](http://designtaxi.com/news/379855/Striking-Peugeot-Ads-Show-The-Consequences-Of-Texting-And-Driving/) These simple and straightforward headline ads highlight the [serious dangers](https://www.trendhunter.com/trends/sandy-hook-promise) of [texting while driving](https://www.trendhunter.com/trends/kitkat-phone-break). The advertisements feature one headline that has been cut out of an average newspaper. However, these ads use a single letter that looks like the beginning of a text message next to an underscore that turns into the actual headline. Many of the headline ads read devastating phrases such as "F_ive children run over in front of their school" and "S_erious car accident injures three members of the same family." As each newspaper reads a more somber headline than the last, the reality of these messages aims to strike an emotional cord within drivers. The simplicity of the ads is a clever way to convey a serious lesson that can be understood by a vast range of audiences. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 54% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Anti-texting Advertising:** Creating ads that highlight the dangers of texting while driving can lead to increased awareness and change the behavior of drivers. - **Emotional Advertising:** Ads that strike an emotional chord with audiences can be a powerful tool for creating awareness about social issues. - **Simplicity in Advertising:** Simple and straightforward ads with clear messaging can be effective in conveying serious lessons. ### Where This Applies - **Advertising:** Anti-texting advertising can be used by ad agencies to create campaigns for clients in various industries. - **Automotive Industry:** Automakers can incorporate anti-texting messaging in their marketing strategies to promote safe driving habits. - **Law Enforcement:** Law enforcement agencies can use these ads to supplement their efforts in educating the public on the dangers of texting and driving. ## Related on Trend Hunter - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md)