# Head-Turning Fashion HeadHoods Sweatshirts By Trend Huntress | Published 2007-09-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/headhoods-sweatshirt References: [headhoods](http://www.headhoods.com/) At first glance, you might think Audrey Hepburn is checking you out... or a crazed circus clown is fixin' to start a little mayhem. It's merely an illusion, however. One creative designer screened popular faces onto the hoods of sweatshirts forging the impression that the person on the hood is real. Currently, there are eight designs available and all are printed on top-notch [American Apparel garments](https://www.trendhunter.com/trends/brunette-the-label-2). **Implications** - These interesting sweaters are called HeadHoods and are produced in a small studio apartment in Brooklyn, New York. All of the sweaters are completely handmade and feature the [famous faces of celebs](https://www.trendhunter.com/trends/the-dark-knight-collection) such as Audrey Hepburn, Elvis and even King Kong! HeadHoods not only look great, but they are also super fun to wear. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 55% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Screened Faces:** Screening popular faces onto clothing items provides a unique and eye-catching fashion trend. - **Handmade Apparel:** The rise of small studios producing handmade garments shows a growing demand for personalized and artisanal fashion. - **Illusion Fashion:** Creating garments that play with optical illusions offers an innovative approach to fashion design. ### Where This Applies - **Fashion Retail:** Fashion retailers can capitalize on the popularity of screened faces on clothing to attract customers looking for unique and trendy apparel. - **Handmade Products:** The handmade product industry can benefit from the demand for personalized and artisanal fashion by promoting small studio productions. - **Textile Printing:** Companies specializing in textile printing can explore opportunities to collaborate with designers to create illusion-based fashion items. ## Related on Trend Hunter - [Understated V-Neck Hoodies](https://www.trendhunter.com/trends/kimono-hoodie.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Limited-Edition Hood Trims](https://www.trendhunter.com/trends/hood-trim.md) - [Luxe Cartoon-Adorned Apparel](https://www.trendhunter.com/trends/moonmin.md) - [Festive Cartoon Drink Holders](https://www.trendhunter.com/trends/puffin-x-peanuts-christmas-hoodie.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Limited-Edition True Crime Stores](https://www.trendhunter.com/trends/serial-killer-shop.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)