# Luxurious Dorky Accessories Fendi Gives the Headband Umbrella a Logo-Centric Fashion-Forward Twist By Kalin Ned | Published 2018-06-22 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/headband-umbrella References: [designtaxi](http://designtaxi.com/news/400235/Luxury-US-350-Headband-Umbrella-Keeps-Your-Hands-Free-For-More-Crucial-Things/) & [luisaviaroma](https://www.luisaviaroma.com/en-au/p/fendi/men/fashion-extras/68I-DNU049?utm_source=CommissionJunction&utm_medium=affiliation&utm_term=DesignTAXI&utm_content=8345582&utm_campaign=DesignTAXI&AID=10917875&PID=8345582&SID=107413X1564726Xbfd889dcab8255f18909cca618438a4e&CJEVENT=e450687c762e11e88387019b0a24060c) Italian luxury brand [Fendi](https://www.trendhunter.com/trends/fendi-skateboard) revolutionizes the headband umbrella by giving its dorky appearance a strong fashionable makeover. The hands-free and convenient rain-protecting accessory boasts a polyamide body that is accentuated by the ultra-recognizable Fendi monogram print. The product is made in Italy. The headband umbrella retails for $350 USD, proving that form succumbs to context. That is, traditionally polyamide brollies are truthfully not a largely socially accepted fashion accessory. However, the appropriation of the dorky headgear by an established [Italian luxury house](https://www.trendhunter.com/trends/fendi-celebrates-its-100th) has the potential to elevate the headband umbrella to a quirky and progressive style embellishment. Completed with a secure elastic band, the Fendi [hands-free rain gear](https://www.trendhunter.com/trends/standpoint) boasts the label's iconic brown colorway and a handy hook for discrete transportation for when the skies are clear. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Luxury Accessories Revolution:** Fendi's fashionable headband umbrella revolutionizes a traditionally dorky accessory with luxury design elements, creating opportunities for other luxury brands to similarly rethink everyday and less-fashionable items. - **Logomania Makeover:** Fendi's use of their iconic monogram print on the polyamide body of the headband umbrella offers a potential call-to-action for fashion brands to revisit the use of logos on typically informal or bulky items. - **Hands-free Fashion:** Fendi's hands-free rain gear, which includes a hook for easy transportation, could inspire a trend for more functional accessories with fashionable designs. ### Industries Being Reshaped - **Luxury Fashion:** The luxification of everyday items and accessories could create new opportunities for luxury fashion brands to expand their product lines. - **Rain Gear Manufacturing:** Fendi's reinterpretation of the headband umbrella provides innovative ideas for rain gear manufacturers to improve upon design, functionality, and style. - **Polyamide Production:** Fendi's use of polyamide in their stylish headband umbrella could lead to increased demand and innovation in polyamide production for fashion and accessory design. ## Related on Trend Hunter - [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md) - [Lollipop-Inspired Leather Capsules](https://www.trendhunter.com/trends/fendi-x-chupa-chups.md) - [High-Fashion Fanny Packs](https://www.trendhunter.com/trends/fendi-x-porter-baguette.md) - [Duck Down-Filled Umbrellas](https://www.trendhunter.com/trends/original-duckhead.md) - [Spherical Collaboration Fashion Speakers](https://www.trendhunter.com/trends/fendi-x-devialet-mania.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Opulent Anime Accessories](https://www.trendhunter.com/trends/fendi-4.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md) - [Nature Material-Made Luxe Accessories](https://www.trendhunter.com/trends/kengo-kuma-3.md)