# Childhood Trauma Shampoo Head & Shoulders Can't Get These Out of Your Head By Ayman | Published 2009-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/head-shoulders-trauma References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/03/head-shoulders-cant-erase-your.html) & [coloribus](http://www.coloribus.com/paedia/prints/2009/03/25/296162/) [Saatchi](https://www.trendhunter.com/trends/snapper-the-perfect-tree) & Saatchi, Germany created these speculative (i.e., unsolicited) Head & Shoulders ads that cheekily use the theme of childhood trauma. The copy, “Some things even we can’t get out of your head,” is used with scenarios that would scar a child for life. This includes walking in on grandma in the shower, having your pet run over by a truck in front of your eyes, and discovering a whole chicken head in your fried chicken meal. I can understand why this campaign would not get picked up, because it might actually scare children away from using Head & Shoulders! The art direction of the ads is by Patrick Ackmann and the illustration is by Richard Wilkinson. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Emotional Advertising:** Opportunity for brands to create ads that tap into deep emotional experiences and resonate with consumers. - **Shockvertising:** Potential for brands to use shocking and provocative content to grab attention and create strong brand associations. - **Subversive Marketing:** Possibility for brands to challenge societal norms and expectations through unconventional marketing tactics. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to explore innovative and creative strategies that break from traditional norms and capture audience attention. - **Consumer Goods:** Potential for consumer goods companies to differentiate themselves by creating bold and memorable advertising campaigns that resonate with consumers. - **Fast Food:** Possibility for fast food chains to disrupt the industry by using unconventional and shocking marketing content to stand out in a crowded market. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Two-in-One Shampoo Sculptures](https://www.trendhunter.com/trends/chalotte-2in1.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Shampoo Female Empowerment Ads](https://www.trendhunter.com/trends/lifebuoy.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)