# Water-Activated Scalp Scrubs Head & Shoulders' Coconut Oil-Infused Scalp Scrub is Deeply Cleansing By Laura McQuarrie | Published 2020-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/head-and-shoulders-scalp-scrub References: [allure](https://www.allure.com/gallery/new-hair-care-tools-january-2020) & [headandshoulders](https://www.headandshoulders.com/en-us/the-royal-oils-collection) Head & Shoulders' Water Activated Scalp Scrub is part of its [Royal Oils Collection](https://www.trendhunter.com/trends/copenhagen-fashion-week-ss27) and is a product that's effective for clearing the scalp of buildup and leaving it refreshed. The coconut oil-infused product is free from parabens and dyes, and helps to slough away the residual buildup from the use of styling and hair care products, or excess oil on the scalp. The Royal Oils Collection by Head & Shoulders, developed for black hair by a team of black scientists, also includes soothing and moisturizing products to support natural hair that's curly, coily and kinky. As some of these products are meant to be used before washing the hair, and others may be used as leave-in treatments, the new products are easy to use one after another. Image Credit: Head and Shoulders ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 45% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Water-activated Scalp Scrubs:** Scalp scrubs that are activated by water provide a deep cleansing experience for the scalp. - **Natural Hair Care Products:** Products specifically designed for curly, coily, and kinky hair are gaining popularity in the market. - **Clean Beauty:** Consumers are seeking hair care products that are free from parabens, dyes, and harsh chemicals. ### Sectors Adopting This - **Personal Care Products:** The personal care industry can explore the development of water-activated scalp scrubs to cater to the growing demand for scalp cleansers. - **Hair Care:** The hair care industry can focus on creating more natural hair care products that cater to diverse hair textures and needs. - **Clean Beauty:** The clean beauty industry can develop hair care products that are free from harmful ingredients to meet the demand for safer and healthier options. ## Related on Trend Hunter - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Exfoliating Scalp Massagers](https://www.trendhunter.com/trends/scalp-massagers.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Soothing Pre-Shower Scalp Oils](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil.md) - [Minimal-Ingredient Scalp Serums](https://www.trendhunter.com/trends/bare-itchy-scalp-relief-serum.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md)