# Luminous Blurring Foundations The HD Skin Foundation is Lasting, Buildable & Comfortable By Laura McQuarrie | Published 2022-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hd-skin-foundation References: [byrdie](https://www.byrdie.com/make-up-for-ever-hd-skin-foundation-review-5219074) & [makeupforever](https://www.makeupforever.com/ca/en/face/foundation/hd-skin-MI000075100.html) Building on the success of its Ultra HD Foundation, Make Up [for Ever](https://www.trendhunter.com/trends/hd-skin-concealer) newly introduced the HD Skin Foundation with even better traits than before. This new vegan foundation boasts an impressive shade range and a formula that provides lasting coverage, comfort and a skin-like finish. The [luminous, blurring formula](https://www.trendhunter.com/trends/porefessional-foundation) is a lightweight formula that delivers a semi-matte finish and it sets itself apart from other [medium to full coverage foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation) by still looking incredibly natural on the skin. The next-level formula, as ever, is made by makeup artists for their fellow industry professionals, and it leverages the expertise of The Pro Collective, a team of about 50 Global Pro Artists. As such, it took the team three years to finally perfect the Make Up for Ever HD Skin Foundation. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 31% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Vegan Foundations:** Vegan foundation is a growing trend in the beauty industry, with a focus on animal cruelty-free cosmetics. - **Skin-like Finish:** The trend of skin-like finish in foundation is on the rise, creating an opportunity for cosmetics companies to develop unique formulas that provide full coverage while still looking natural. - **Blurring Formulas:** Blurring formulas are a new trend in the makeup industry, which provide a soft focus effect on the skin, perfect for those who want to hide blemishes and imperfections ### Who This Affects Most - **Cosmetics:** The introduction of new vegan foundation formulas creates an opportunity for cosmetics companies to cater to the growing demand for natural and sustainable products. - **Fashion:** The trend of skin-like finish in foundation can be integrated into fashion campaigns, where the focus is on natural beauty, leading to new collaborative opportunities between cosmetics and fashion brands. - **Media & Advertising:** The rise of blurring formulas in makeup creates new opportunities for media and advertising agencies to showcase the transformative power of makeup for a more youthful and radiant look. ## Related on Trend Hunter - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Luminous Serum Foundations](https://www.trendhunter.com/trends/skin-silk-serum-foundation.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Clean Hydrating Foundations](https://www.trendhunter.com/trends/power-plush-longwear-foundation.md)