# Subscription-Free Broadcast Radio Nissan is Now Offering Factory-Installed HD Radio Technology By Alyson Wyers | Published 2015-02-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hd-radio-technology References: [ibiquity](http://www.ibiquity.com/press_room/news_releases/2014/1644) & [nissannews](http://nissannews.com/en-US/nissan/usa/channels/us-united-states-nissan-models-murano/presskits/us-2015-nissan-murano-press-kit) At the 2014 New York Auto Show, [Nissan](https://www.trendhunter.com/trends/nft-car) announced their 2015 Murano will have HD Radio Technology. This is the first Nissan model to offer digital AM and FM radio to drivers. The subscription-free broadcast radio in Nissan vehicles means all the main automotive manufacturers in the United States now offer high definition radio. The factory-installed feature is available in 35 auto brands including Nissan as well as BMW, [Chrysler](https://www.trendhunter.com/trends/chrysler), Dodge, Ford, GMC, Honda, Toyota and [Volkswagen](https://www.trendhunter.com/trends/airconsole-1). This represents a digital evolution from AM and FM radio. HD Radio Technology provides drivers with crystal-clear sound, extra digital-only FM channels (HD2 or HD3 channels), iTunes tagging and program information, which displays song information on the dashboard screen. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Subscription-free HD Radio in Vehicles:** The rise of HD radio technology in vehicles creates an opportunity for audio and advertising companies to innovate in providing new content and monetization strategies. - **Digital Evolution of Radio:** This increase of HD radio offers an opportunity for car audio manufacturers to develop improved systems and components for car radios, compatible with HD radio. - **Integration of Information and Entertainment Systems in Vehicles:** The inclusion of HD radio technology in cars is part of a larger trend in integrating information and entertainment systems, providing an opportunity for developers to create new in-car apps and services. ### Who This Affects Most - **Automotive:** Automotive companies should focus on implementing new information systems and technologies like HD radio to provide a better driving experience for the consumer and achieve differentiation from competitors. - **Audio and Advertising:** Audio content producers and advertisers can monetize new HD radio capabilities with targeted advertising and innovative content strategies for the car environment. - **Electronics:** Incorporating high-quality radio technology into vehicles connects the automotive industry with the electronics industry, offering an opportunity for technologically advanced collaboration. ## Related on Trend Hunter - [Integrated Automotive Streaming Services](https://www.trendhunter.com/trends/apple-music-integration.md) - [Car Hardware Subscription Services](https://www.trendhunter.com/trends/bmw-1.md) - [Advanced Automobile Driver Assists](https://www.trendhunter.com/trends/bluecruise.md) - [Auto-Branded Digital Experience Systems](https://www.trendhunter.com/trends/ford-digital-experience.md) - [Audio-Enhanced Auto Designs](https://www.trendhunter.com/trends/cadillac-2026-electric-vehicle.md) - [Customizable Navigation Solutions](https://www.trendhunter.com/trends/navigation-solution.md) - [Enhanced In-Vehicle Infotainment Systems](https://www.trendhunter.com/trends/toyota-audio-multimedia.md) - [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car.md) - [Audio Streaming Expansions](https://www.trendhunter.com/trends/tunein-premium.md)