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# Flying Food Photography
Matthew and Erik Huber Create Levitating Cuisine

By JDurhamII | Published 2010-12-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/hd-chaos
References: [theawesomer](http://theawesomer.com/the-huber-experiments/75606/)

Matthew and Erik Huber are photographer brothers with wild imaginations and impressive cinematic skills. Shot with a Phantom HD camera, the video clip by the duo features a [meal whose contents go flying](https://www.trendhunter.com/trends/zero-microgravity).

Now this may seem simple, but at [960 frames per second](https://www.trendhunter.com/trends/velocity-lapse), it's eye candy that is as satisfying as a full meal. The chaos taking place is surely [art that is true-to-life](https://www.trendhunter.com/trends/pantlers-rations). Check out the work of Matthew and Erik Huber in the attached video.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 3% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### What's Driving This Trend

- **High-speed Photography:** The trend of high-speed photography enables capturing mesmerizing moments in extreme detail, opening up opportunities for unique and visually stunning content creation.
- **Cinematic Food:** The trend of cinematic food photography merges art and gastronomy, providing a captivating visual experience that enhances the appeal of culinary creations.
- **Levitating Objects:** The trend of levitating objects in photography adds an element of surprise and whimsy, presenting opportunities to create innovative and attention-grabbing visual content.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can leverage high-speed photography and cinematography techniques to capture and showcase their products in unique and engaging ways, enhancing marketing strategies.
- **Event Planning and Catering:** Event planning and catering businesses can incorporate the trend of cinematic food photography to create visually stunning menus and promotional materials, setting themselves apart from competitors.
- **Creative Content Production:** The creative content production industry can explore the trend of levitating objects in photography to create disruptive and attention-grabbing visual campaigns for clients in various sectors.

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