# Mexican Digital Radio Ibiquity Digital and IMER Partner to Offer HD Broadcasts in Mexico By Vasiliki Marapas | Published 2015-02-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hd-broadcasts References: [hdradio](http://hdradio.com/blog/major-mexican-radio-group-upgrades-all-fm-stations-hd-radio-broadcasts) & [ibiquity](http://www.ibiquity.com/press_room/news_releases/2014/1649) HD digital radio developer iBiquity Digital Corp. recently announced that IMER ([Instituto Mexicano de la Radio](https://www.trendhunter.com/trends/tim-vibe)) upgraded all of its [FM stations](https://www.trendhunter.com/trends/bluetooth-fm) to digital HD broadcasts. The Mexican broadcast group hopped on the digital bandwagon soon after it was approved by the government back in 2011. Beyond digitizing its stations, the group has began transmission of two new HD2 and HD3 channels per station. Digital General at IMER Carlos Lara Sumano explains, "In order to take full advantage of HD Radio Technology, we are beginning to produce specific and special programming for our growing audience on digital radio." The move to digital HD radio means that more Mexican listeners will have access to [high quality music streams](https://www.trendhunter.com/trends/wiim-ultra-music-digital-hub), greater choice in content and interactive features. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Digital HD Radio:** The upgrade to digital HD broadcasts in Mexico opens up opportunities for enhanced music streaming and interactive features. - **HD2 and HD3 Channels:** The transmission of additional HD2 and HD3 channels per station provides Mexican listeners with a greater variety of content options. - **Specific and Special Programming:** Producing unique programming for the growing audience on digital radio allows for targeted content and personalized experiences. ### Industries Being Reshaped - **Broadcasting:** The adoption of digital HD broadcasts by Mexican FM stations presents an opportunity for broadcasters to offer improved services. - **Technology:** The upgrade to digital HD radio in Mexico opens up technological advancements in streaming and interactive features. - **Media:** The move to digital HD radio in Mexico allows for the development of tailored content and personalized experiences for listeners. ## Related on Trend Hunter - [Smart TV Radio Services](https://www.trendhunter.com/trends/lg-radio.md) - [Enhanced German Streaming Services](https://www.trendhunter.com/trends/hdtv-1.md) - [Global Radio Access](https://www.trendhunter.com/trends/radiocast.md) - [AI-Powered Streaming Services](https://www.trendhunter.com/trends/sky-mexico.md) - [Colorful Mexican Coffee Spotlights](https://www.trendhunter.com/trends/caf-mexicano.md) - [Live Audio Streaming Platforms](https://www.trendhunter.com/trends/amazon-amp.md) - [Human Connection-Emphasizing Radio Initiatives](https://www.trendhunter.com/trends/radio-optimism.md) - [Auto-Branded Digital Experience Systems](https://www.trendhunter.com/trends/ford-digital-experience.md) - [Tech-Infused Analog Radios](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology.md)