# 4K Adventurer Cameras The New Sony HD Action Camera Features SteadyShot Technology By Michael Hemsworth | Published 2016-01-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hd-action-camera References: [gizmag](http://www.gizmag.com/sony-as50-action-camera/41276/) & [sony](http://www.sony.com/electronics/actioncam/hdr-as50) The market for [ruggedly designed cameras](https://www.trendhunter.com/trends/xtra-atto) is expanding as more consumers seek out adventure during leisure time, and the new [Sony](https://www.trendhunter.com/trends/vlogging-cameras) HD Action Camera is the latest and greatest to enter the market. Aside from offering 4K recording quality and the ability to record in slow-motion, the Sony HD Action Camera comes with SteadyShot technology that'll help to eliminate the existence of wobbling or shakiness from any recordings. The Sony HDR-AS50 camera will come bundled with [waterproof housing](https://www.trendhunter.com/trends/gopro-1) to make it ready for an adventure right out of the box. The camera is also compatible with the Sony Action Cam App as well as the new Live-View Remote that'll make selfie-style photos and video even more streamlined and easy to capture. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Expanding Rugged Camera Market:** Opportunity for companies to create innovative, durable cameras for adventure-seekers. - **4K Recording Quality:** Potential for advancements in ultra-high definition video recording technology. - **Steadyshot Technology:** Scope for developing image stabilization technology to eliminate wobbling or shakiness from recordings. ### Where This Applies - **Consumer Electronics:** Demand for rugged cameras presents a growth opportunity in the consumer electronics industry. - **Adventure and Outdoor Recreation:** Increased interest in adventure activities creates a market for cameras designed specifically for rugged environments. - **App Development and Accessories:** Growing market for compatible apps and accessories that enhance the functionality of adventure cameras. ## Related on Trend Hunter - [Durable Waterproof Action Cameras](https://www.trendhunter.com/trends/akaso-brave-8-4k.md) - [Compact Sports-Ready Cameras](https://www.trendhunter.com/trends/hero-action-camera.md) - [Pocket-Friendly UHD Action Cams](https://www.trendhunter.com/trends/5k-action-camera.md) - [High-End Imaging Action Cams](https://www.trendhunter.com/trends/qoocam-3.md) - [Portable Stabilizing Cameras](https://www.trendhunter.com/trends/djis-osmo-action-4.md) - [8K 360-Degree Action Cams](https://www.trendhunter.com/trends/insta360-x4.md) - [Compact Vlogging Cameras](https://www.trendhunter.com/trends/vlogging-cameras.md) - [Automotive Branded Action Cams](https://www.trendhunter.com/trends/insta360-x4-bmw-motorrad-limited-edition.md) - [Thumb-Sized Action Cams](https://www.trendhunter.com/trends/compact-action-camera.md)