# Winter Expedition Action Cams The Ricoh WG-M2 HD Action Cam Can Operate in Freezing Temperatures By Michael Hemsworth | Published 2016-02-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hd-action-cam References: [geeky-gadgets](http://www.geeky-gadgets.com/rugged-ricoh-wg-m2-action-camera-unveiled-at-mwc-2016-for-300-23-02-2016/) & [ricohimaging](http://www.ricohimaging.com/) Tough, rugged technology is becoming more pervasive as brands release products like the [Ricoh](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1) WG-M2 HD action cam more frequently. Consumers are becoming more stringent of the technology products they buy, which has many seeking out ones that are as durable as possible. The Ricoh WG-M2 action cam is capable of surviving high drops, below-zero temperatures and avid aquatic usage without showing signs of wear. While other action cams are simply a camera lens and not much else, the Ricoh WG-M2 HD action cam is outfitted with a screen to view captured footage and more. Set to launch in April 2016, the Ricoh WG-M2 action cam is set at a price point of $300, which is actually lower than other options on the [photography market](https://www.trendhunter.com/trends/ricoh-gr-iv). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 30% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What's Driving This Trend - **Rugged Technology:** Brands can explore the market for durable and tough technology products that can withstand extreme conditions. - **Durable Action Cams:** There is a growing demand for action cameras that can survive high drops, freezing temperatures, and underwater use. - **Affordable Photography Tech:** The market offers disruptive innovation opportunities for companies with affordable camera options that still deliver quality performance. ### Who This Affects Most - **Outdoor Gear:** Outdoor gear companies can incorporate rugged technology into their products to meet the growing consumer demand for durability. - **Action Camera Manufacturing:** Manufacturers of action cameras can focus on developing and producing more durable and versatile products to stand out in the market. - **Consumer Electronics Retail:** Retailers can tap into the demand for affordable but high-quality photography tech by offering a range of options for price-sensitive customers. ## Related on Trend Hunter - [Rugged Field Professional Cameras](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1.md) - [Durable Waterproof Action Cameras](https://www.trendhunter.com/trends/akaso-brave-8-4k.md) - [Ultra-Durable Action Cameras](https://www.trendhunter.com/trends/insta360-x5.md) - [Pocket-Friendly UHD Action Cams](https://www.trendhunter.com/trends/5k-action-camera.md) - [High-End Imaging Action Cams](https://www.trendhunter.com/trends/qoocam-3.md) - [Ultra-Rugged Camera Models](https://www.trendhunter.com/trends/om-system-tough-tg7-underwater-camera.md) - [Extreme Condition Creator Cameras](https://www.trendhunter.com/trends/xtra-atto.md) - [Thumb-Sized Action Cams](https://www.trendhunter.com/trends/compact-action-camera.md) - [8K 360-Degree Action Cams](https://www.trendhunter.com/trends/insta360-x4.md)