# For-Profit Social Bus Services HCT Group is a UK Transportation-Providing Beneficial Business By Rebecca Byers | Published 2012-09-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hct-group References: [buildingbetterbusiness.org.uk](http://www.buildingbetterbusiness.org.uk/socialenterprise/hct-group) & [hctgroup.org](http://www.hctgroup.org/) Owner of bus operator CT Plus, the HCT Group is a social enterprise providing transportion services in London and Yorkshire. HCT Group was founded in 1982 by several community groups and today operates in London, Leeds, Wakefield, Hull and Bristol. HCT currently employs 700 people and operates its [bus services](https://www.trendhunter.com/trends/beat-the-bus-challenge) under the CT Plus brand. Headquartered in London, England, the HCT Group's chief executive joined the company as a bus cleaner. An additional side to HCT Group's services is its role in providing proficient training in marketable skills for individuals experiencing long-term unemployment. Championing a vision of social justice and equality for all, HCT Group also reinvests a portion of its profits back into the communities it serves, while they also endeavor to create [employment opportunities in under-served areas](https://www.trendhunter.com/trends/consulting-firm). **Contact Information** HCT Group [website](http://www.hctgroup.org/) ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **For-profit Social Enterprises:** HCT Group's model proves that it is possible to provide transportation services while implementing a business model that supports social causes. - **Skills Training for Unemployed Individuals:** HCT Group's training programs for individuals with long-term unemployment can provide opportunities for other businesses to do the same. - **Community Reinvestment:** HCT Group's community reinvestment program shows how for-profit businesses can support the areas they serve. ### Who This Affects Most - **Transportation Services:** HCT Group's successful model can encourage other transportation providers to adopt their socially responsible business practices. - **Skills Training:** Businesses in any industry could consider implementing training programs for individuals with long-term unemployment, following HCT Group's example. - **Community Development:** HCT Group's community reinvestment program highlights opportunities for businesses to support the areas they serve, regardless of the industry. ## Related on Trend Hunter - [Publicly Owned Train Operators](https://www.trendhunter.com/trends/accessibility-roadmap.md) - [Modernized Specialized Transport Services](https://www.trendhunter.com/trends/specialized-transport-service.md) - [Electric Public Transportation Expansions](https://www.trendhunter.com/trends/higer-new-v.md) - [Student-Focused Wheelchair-Accessible Vehicle Rides](https://www.trendhunter.com/trends/wheelchairaccessible-vehicle-rides.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Groundbreaking Public Transit Models](https://www.trendhunter.com/trends/vertically-integrated-smart-transit-system.md) - [Next-Generation Electric Bus Fleets](https://www.trendhunter.com/trends/yutong-bus.md) - [Chicagoan Chatbot Services](https://www.trendhunter.com/trends/chicagoan-chatbot-service.md) - [Eco-Friendly Taxi Services](https://www.trendhunter.com/trends/wayder.md)