# Youthful Vintage Fashion Lookbooks The HBX Editorial Spotlights the FW2018 Lines of a Few Brands By Kalin Ned | Published 2018-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hbx-editorial References: [hypebeast](https://hypebeast.com/2018/8/human-made-brain-dead-ambush-new-vintage-hbx-editorial) & [hbx](https://hbx.com/journal/2018/8/2018-new-vintage-editorial?utm_source=hypebeast.com&utm_medium=referral&utm_content=editorial_post_text&utm_campaign=20180805_new_vintage_editorial) The latest HBX editorial is titled 'New Vintage' and it carries itself with a youthful and summer-ready vibe. The fashion-promoting piece is shot by Alex Lau in a typical style for the e-commerce retailer. The photographic arrangement in the HBX editorial is characterized by a fragmented layout that both showcases the merits of the clothing pieces but also experiments with angles and layout in an artistic way. In addition, the retro undertones surely evoke a sense of nostalgia. The New Vintage photoshoot depicts the Fall/Winter 2018 collections of brands offered on the HBX platform. The labels depicted here are [Maison Margiela](https://www.trendhunter.com/trends/maison-amorys-gingham-edit), [AMBUSH](https://www.trendhunter.com/trends/ambush-5), [LOEWE](https://www.trendhunter.com/trends/180th-anniversary) and HUMAN MADE. Each piece from the summery HBX editorial is available for purchase on the e-commerce website. Photo Credits: Alex Lau ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Vintage Fashion:** Opportunities for fashion retailers to tap into the growing market of younger consumers who are drawn to vintage styles with a modern twist. - **Fragmented Layout Photography:** Opportunities for photographers and visual storytellers to experiment with a fragmented layout style that showcases products or experiences in a unique and artistic way. - **Retro Nostalgia:** Opportunities for brands to harness the power of nostalgia by incorporating retro design elements into their products, marketing campaigns, and overall brand identity. ### Sectors Adopting This - **Fashion Retail:** Businesses in this industry can leverage the trend of youthful vintage fashion to attract younger consumers and increase engagement with their brand through creative marketing campaigns and product offerings. - **Photography:** Professionals in this industry can explore the fragmented layout photography trend to create innovative and visually striking visuals for clients in various fields, including fashion, advertising, and editorial. - **Design and Marketing:** Professionals in this industry can utilize the retro nostalgia trend to create compelling brand identities and marketing campaigns that resonate with consumers who are looking for authentic and timeless experiences. ## Related on Trend Hunter - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [In-House Seasonal Fashion Capsules](https://www.trendhunter.com/trends/hs05.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)