# Private TV-Viewing Boxes The HBO Box Offers a Private Place to Watch Favorite Shows By Laura McQuarrie | Published 2019-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hbo-box References: [digitaltrends](https://www.digitaltrends.com/home-theater/hbo-contest-prize-is-a-cardboard-box-where-you-can-watch-tv-alone/) & [boxchallenge.fooji](https://boxchallenge.fooji.com/#start) Knowing that getting alone time to watch a favorite show can be a challenge for those who live in shared spaces, [HBO](https://www.trendhunter.com/trends/sex-and-the-city-airbnb) created the HBO Box. The portable, black-colored box boasts strategically placed "dual leg chambers" and boasts "the latest in cardboard technology." To make viewing shows on a device as comfortable as can be, the box even includes a built-in shelf and holes for ventilation. As part of a promotion targeting college students, HBO is giving people the chance to get a limited-edition HBO Box of their own through a giveaway—to quality, entrants must meet a few requirements, including having a ".edu" email address. As part of the unconventional promotion, HBO is also giving away other fun prizes like [Apple](https://www.trendhunter.com/trends/twelve-south-tvtv-for-apple-tv) [AirPods](https://www.trendhunter.com/trends/collab-with-takashi-murakami), HBO-branded shirts and sticker sheets. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 55% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Private Tv-viewing Boxes:** The HBO Box offers a private and comfortable viewing experience for individuals living in shared spaces. - **Portable Cardboard Technology:** The use of portable, cardboard technology opens up opportunities for innovative and customizable viewing solutions. - **Unconventional Promotions:** The use of unconventional promotions, like giveaways targeting specific demographics, can create buzz and engagement for brands. ### Sectors Adopting This - **Entertainment:** The entertainment industry can explore the development of private viewing devices and innovative cardboard technology to enhance the viewing experience. - **E-commerce:** E-commerce platforms can capitalize on the trend of portable cardboard technology by offering customizable and personalized viewing solutions for customers. - **Marketing and Advertising:** Marketing and advertising agencies can learn from HBO's unconventional promotions to create engaging and buzz-worthy campaigns for their clients. ## Related on Trend Hunter - [Remote-Holding Streaming Boxes](https://www.trendhunter.com/trends/pop-art-tv-box.md) - [AI-Personalized Streaming Boxes](https://www.trendhunter.com/trends/comcast.md) - [Cubic Streaming Box Monitors](https://www.trendhunter.com/trends/twelve-south-tvtv-for-apple-tv.md) - [Streaming Service Sleeping Bags](https://www.trendhunter.com/trends/netflix-sleeping-bag.md) - [Portable Office Rooms](https://www.trendhunter.com/trends/ootbox.md) - [Free College-Targeted Giveaways](https://www.trendhunter.com/trends/rokuthemed-van.md) - [Cinema-Themed Bat Boxes](https://www.trendhunter.com/trends/bat-boxes.md) - [Meeting-Enhanced 3D Holograms](https://www.trendhunter.com/trends/holobox.md) - [Affordable Portable Homes](https://www.trendhunter.com/trends/boxabl-baby-box.md)