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# Immersive Blood Drive Activations
HBO's Bleed for the Throne Let's People Donate Blood at SXSW

By Ell Smith | Published 2019-03-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hbo-bleed-for-the-throne
References: [hbo](https://www.hbo.com/game-of-thrones/for-the-throne) & [makinggameofthrones](http://www.makinggameofthrones.com/production-diary/bleed-for-the-throne-2019-sxsw-experience?_ga=2.131458568.666800478.1552401631-416627681.1552401631)

At this year's SXSW, [HBO's](https://www.trendhunter.com/trends/game-of-thrones-x-pandora) Bleed for the Throne was launched as one of the most carefully planned and [immersive activations](https://www.trendhunter.com/trends/samsung-odyssey-gaming-booth).

The event was created in collaboration with The Red Cross, and doubles as the first stop in a Nationwide blood drive. The castle-like room where the event takes place features large, stained glass windows, and over 80 actors dressed in costumes that were shipped from the Game of Thrones set in Belfast. The actors read lines from a 100-page script, ensuring the event was as authentic as possible. Nurses were on-site to draw blood from those willing to donate. In addition to the good deed, those that donated blood were given a limited-edition T-Shirt that arrives with a blood splatter graphic.

Image Credit: Stephen Desaulniers, CNBC

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 39% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Why This Trend Is Growing

- **Immersive Activations:** Creating immersive activations to ensure everyone's participation in charity events.
- **Branded Blood Donation:** Collaborating with non-profit organizations to create engaging and branded blood donation-related events.
- **Authentic Experiences:** Creating authentic experiences for event-goers by incorporating talent and props from live shows or movies.

### Industries Being Reshaped

- **Entertainment:** Combining entertainment and charity to create engaging brand experiences for fans.
- **Healthcare:** Supporting non-profit organizations and blood donation drives to promote better healthcare practices.
- **Retail:** Creating unique and limited-edition merchandise to promote creativity and encourage charitable donations.

## Related on Trend Hunter

- [Mixed-Reality Blood Donations](https://www.trendhunter.com/trends/mixed-reality-experience.md)
- [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md)
- [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md)
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- [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md)
- [Blood Donation Competitions](https://www.trendhunter.com/trends/we-give-blood.md)
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- [Fantasy Prequel Wines](https://www.trendhunter.com/trends/house-of-the-dragon-fire-blood-cabernet-shiraz.md)