# Oat Milk IPAs Dogfish Head Brewery's Hazy-O! is Made with Oat Milk By Laura McQuarrie | Published 2020-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hazy-o References: [foodandwine](https://www.foodandwine.com/news/dogfish-head-oat-milk-beer-hazy-ipa) & [dogfish](https://www.dogfish.com/blog/hazy-o-our-new-hazy-ipa-made-four-types-oats-and-its-oooohh-so-juicy) The popularity of oat milk has led to the creation of everything from oat milk chocolate bars to flavorful non-dairy frozen desserts and [Dogfish Head Brewery](https://www.trendhunter.com/trends/unfiltered-ipa) is adding to the ever-growing list of inventive products with Hazy-O! Hazy-O! is brewed with four types of oats—"malted oats, providing cloudiness; rolled oats, creating a silky mouthfeel; naked oats, providing a subtle toasted and nutty flavor; and oat milk to amplify the haze and add to its silky soft, creamy mouthfeel for a beer that is incredibly juicy & hop-forward while being smooth and super-sessionable." The design on the tall can depicts a bullseye that represents the oats used in the brew. To perfect the recipe for the 7.1% ABV [Hazy IPA](https://www.trendhunter.com/trends/empyrean-brewing), Dogfish Head Brewery worked with [Elmhurst](https://www.trendhunter.com/trends/unsweetened-oat-milk). Image Credit: Dogfish Head Brewery ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 25% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Oat Milk Innovation:** Exploring novel uses for oat milk in various food and beverage products. - **Non-dairy Beer:** Developing beers made with non-dairy ingredients as an alternative to traditional brewing methods. - **Creamy Mouthfeel Beverages:** Creating beverages with a silky and creamy texture for an enhanced sensory experience. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can explore using oat milk and other non-dairy ingredients to brew unique and innovative beers. - **Plant-based Food:** Companies in the plant-based food industry can incorporate oat milk into their product lines as a dairy-free and vegan alternative. - **Alternative Beverages:** The alternative beverage industry can experiment with oat milk as a base ingredient to create creamy and innovative drink options. ## Related on Trend Hunter - [Strawberry Milkshake IPAs](https://www.trendhunter.com/trends/milkshake-ipa.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/double-ipa.md) - [Hazily Hopped Unfiltered IPAs](https://www.trendhunter.com/trends/unfiltered-ipa.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md) - [Lightweight Hazy IPAs](https://www.trendhunter.com/trends/lightweight-hazy-ipa.md) - [Oat-Based Mild Alcoholic Beverages](https://www.trendhunter.com/trends/hang-oat-vanilla.md)