# Hazy Non-Alcoholic Beers Just the Haze by Samuel Adams is Delightful and Poppy By Kalin Ned | Published 2024-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hazy-nonalcoholic-beer References: [samueladams](https://www.samueladams.com/our-beers/originals/non-alcoholic/just-the-haze) & [themaryfest](https://www.themaryfest.com/)  [Just The Haze](https://www.trendhunter.com/trends/just-hard-squeezed) by [Samuel](https://www.trendhunter.com/trends/emerald-hour) Adams is a hazy non-alcoholic beer tailored for beer enthusiasts seeking a genuine IPA experience without the hangover. Years in development, this non-alcoholic IPA distinguishes itself with a juicy, refreshing, and rich taste akin to traditional IPAs. The hazy non-alcoholic beer is available in 12oz cans, sold individually or as part of a six-pack. With an ABV of less than 0.5%, Just The Haze delivers a satisfying flavor profile while keeping the calorie count low at 98 calories per serving. Key ingredients include a blend of Citra, Mosaic, Sabro, and Cascade hops, along with a mix of malts such as Samuel Adams two-row pale malt blend, White Wheat, and Golden Naked Oats. These carefully selected components contribute to the beer's balanced character. Image Credit: Samuel Adams ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 18% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Hazy Non-alcoholic Beers Enhancing Drinking Options:** Creating a market niche by offering non-alcoholic beers with a genuine IPA experience for health-conscious consumers. - **Low-calorie Craft Beers Rising:** Responding to consumer demand for flavorful yet low-calorie beer options through innovative brewing techniques. - **Ingredient Innovation in Non-alcoholic Beers:** Exploring unique hop and malt combinations to replicate the taste complexity of traditional IPAs in non-alcoholic versions. ### Who This Affects Most - **Craft Brewing:** Craft breweries are positioned to capitalize on the growing trend of hazy non-alcoholic beers to expand their product offerings. - **Health & Wellness Beverages:** The health and wellness beverage industry can leverage the rise of low-calorie craft beers to cater to health-conscious consumers seeking flavorful alternatives. - **Agricultural Ingredients:** Suppliers of hops and malts have an opportunity to partner with breweries to develop unique ingredient blends for non-alcoholic beers, fueling ingredient innovation. ## Related on Trend Hunter - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md) - [Low-Cal Alcohol-Free IPAs](https://www.trendhunter.com/trends/superior-hazy-ipa.md) - [Global Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/gruvi-juicy-ipa.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Lightweight Hazy IPAs](https://www.trendhunter.com/trends/lightweight-hazy-ipa.md) - [Non-Alcoholic IPAs](https://www.trendhunter.com/trends/really-really-hoppy.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Low-Calorie Hazy Pale Ales](https://www.trendhunter.com/trends/hazy-pale-ale.md)