# Fruit-First Hazy IPAs This IPA Combines Heavy-Handed Hops With Pineapple & Passion Fruit By Rahul Kalvapalle | Published 2021-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hazy-ipas References: [brewbound](https://www.brewbound.com/news/mother-earth-brewing-company-releases-final-project-x-series-brew-of-2021) & [motherearthbrewco](https://www.motherearthbrewco.com/post/we-re-bearing-our-teeth-with-our-latest-project-x-release-conditioned-reflex-hipa)  [Mother Earth](https://www.trendhunter.com/trends/psychedelicallystyled-hazy-ipa), a brewing company based in North San Diego County, has launched a spectacular hazy IPA that doesn't merely stand out because of its distinctive flavor but also the can art designed by none other than Oregon-based artist Corrie Clark, known in the art community by her pseudonym Rekkless Effekt. The label designed by Rekkless Effekt features a salivating animal with an aggressively toothy stance, hinting at an aggressive drinking profile that features dual hops as well as the [fruity and juicy taste](https://www.trendhunter.com/trends/big-mango-beer-hug) and fragrance of passion fruit and pineapple. By fusing the instantly recognizable flavor profile of West Coast-style hazy IPAs with fruitier notes, the Conditioned Reflex beer provides a memorable and one-of-a-kind pale ale experience. Image Credit: Mother Earth Brewing Company ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 1% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fruit-first Ipas:** Combining traditional IPA hops with fruity notes creates a unique and memorable drinking experience. - **Can Art:** Collaborating with artists and designers to create eye-catching can art can distinguish a beer from its competitors. - **Hazy IPA:** Incorporating haze into IPAs creates a smoother mouthfeel and can set a beer apart in a saturated market. ### Who This Affects Most - **Craft Beer:** Craft breweries can incorporate unique flavors and collaborate with artists to stand out in a crowded market. - **Art and Design:** Brewing companies can partner with artists to create unique can designs and packaging. - **Hospitality:** Restaurants and bars can cater to the growing demand for craft beer and unique flavors to attract customers. ## Related on Trend Hunter - [Psychedelically-Styled Hazy IPAs](https://www.trendhunter.com/trends/psychedelicallystyled-hazy-ipa.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Tropical Hazy IPAs](https://www.trendhunter.com/trends/tropical-hazy-ipa.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Fruit-Punctuated Hazy IPAs](https://www.trendhunter.com/trends/fruitpunctuated-hazy-ipa.md) - [Double Dry-Hopped Hazy IPAs](https://www.trendhunter.com/trends/dryhopped-hazy-ipa.md) - [Tropics-Tinged Hazy IPAs](https://www.trendhunter.com/trends/murky-hazy-ipa.md) - [Tangerine-Laced Hazy IPAs](https://www.trendhunter.com/trends/tangrine-hazy-ipa.md) - [Refreshingly Juicy Hazy IPAs](https://www.trendhunter.com/trends/refreshingly-juicy-hazy-ipa.md)