# Festive Mille-Feuille Lattes Starbucks Announced the Hazelnut Praline Mille-Feuille Oatmilk Latte By Laura McQuarrie | Published 2025-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hazelnut-praline-millefeuille-oatmilk-latte References: [stories.starbucks](https://stories.starbucks.com/asia/stories/2025/starbucks-unveils-joyful-holiday-beverages/)  Several fan-favorite [Starbucks](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte) holiday beverages are back on the menu for the 2025 festive season, as well as fresh additions like the creamy, decadent Hazelnut Praline Mille-Feuille Oatmilk Latte. Available as an iced, hot or blended beverage, the Hazelnut Praline Mille-Feuille Oatmilk Latte is touted as "the new flavor of the season" and a "drinkable holiday dessert." This festively flavored creation builds on a base of Starbucks Espresso Roast or Frappuccino Roast coffee with nutty hazelnut praline, smooth oat milk and a sprinkling of flaky mille-feuille. With the rise of [Dubai chocolate treats](https://www.trendhunter.com/trends/dubai-chocolate-drinks) featuring crispy knafeh or kataifi, this decadent holiday beverage similarly plays with texture, incorporating a beloved classic, multi-layered French puff pastry. ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 98% | Activity: 99% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Textural Beverages:** Incorporating varied textures into beverages, such as the flaky mille-feuille in Starbucks' new latte, elevates the sensory experience beyond traditional drinks. - **Dessert-inspired Drinks:** Crafting beverages that mimic popular desserts allows brands to offer familiar yet innovative flavor profiles, tapping into consumer nostalgia and indulgence. - **Plant-based Milk Innovation:** Using oat milk as a base for festive drinks addresses the growing demand for plant-based alternatives, providing a creamy texture that complements rich flavors like hazelnut praline. ### Sectors Adopting This - **Specialty Coffee Industry:** The introduction of gourmet, dessert-like coffee beverages highlights opportunities for increased product differentiation and consumer engagement in the specialty coffee market. - **Plant-based Food and Beverage:** An increasing array of plant-based milk options in premium coffee beverages fosters growth within the plant-based food sector and supports sustainability goals. - **Confectionery Integration in Beverage:** Innovating with confectionery elements in drinks, such as by featuring the flaky texture of mille-feuille, opens pathways for cross-industry product development between beverage and confectionery markets. ## Related on Trend Hunter - [Festive Film-Inspired Coffee Menus](https://www.trendhunter.com/trends/scooters-coffee-elf-menu.md) - [Vibrantly Hued Holiday Drinks](https://www.trendhunter.com/trends/starbucks-japan-joyful-medley.md) - [Multisensory Gourmand Pop-Ups](https://www.trendhunter.com/trends/cafe-gourmand.md) - [Iced Cookie Butter Lattes](https://www.trendhunter.com/trends/cookie-butter-cloud-latte.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Customizable Protein Beverages](https://www.trendhunter.com/trends/cold-foam-drinks.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Ethical Chocolate Lattes](https://www.trendhunter.com/trends/hteao-tonys-chocolonely.md) - [Exclusive Cartoon Beverage Cups](https://www.trendhunter.com/trends/peanuts-surprise-cups.md)