# Transitional Season Coffee Drinks The Starbucks Hazelnut Mocha Coconutmilk Macchiato is Decadent By Michael Hemsworth | Published 2018-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hazelnut-mocha-coconutmilk-macchiato References: [chewboom](http://www.chewboom.com/2018/03/18/starbucks-introduces-new-hazelnut-mocha-coconutmilk-macchiato/) & [starbucks](https://www.starbucks.com) The [Starbucks](https://www.trendhunter.com/trends/the-starbucks-spring-menu) Hazelnut Mocha Coconutmilk Macchiato has been unveiled by the brand as its latest creation that will be available for spring 2018 as a delicious drink for coffee drinkers to enjoy. The drink is achieved with a bold espresso roast that has been paired with Sumatran coconut milk and topped with sweet [hazelnut syrup and a mocha drizzle](https://www.trendhunter.com/trends/hazelnut-cocoa-flavored-coffee). The hot drink is something of a transitional season treat to enjoy that will satisfy the need for warmth as they temperature stays low yet offers a different kind of flavor to enjoy as the warmer months come about. The Starbucks Hazelnut Mocha Coconutmilk Macchiato is set to be available for a limited time and also speaks to the growing demand for [alternative ingredients like coconut milk](https://www.trendhunter.com/trends/iced-apple-crisp) amongst consumers. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Transitional Season Coffee Drinks:** Opportunity for coffee brands to experiment with unique flavor combinations and seasonal offerings. - **Alternative Ingredients:** Rising consumer demand for non-dairy milk alternatives presents an opportunity for brands to innovate with coconut milk and other options. - **Limited Time Offerings:** Creating limited-time menu items adds a sense of urgency and exclusivity, driving customer interest and sales. ### Industries Being Reshaped - **Coffee:** Coffee brands can capitalize on the trend by developing and promoting their own seasonal coffee drinks. - **Non-dairy Milk:** Non-dairy milk producers have an opportunity to showcase their products as alternatives in the growing coffee market. - **Fast Food & QSR:** Fast food and quick-service restaurants can incorporate transitional season coffee drinks as part of their seasonal promotions and menu offerings. ## Related on Trend Hunter - [Coconut-Forward Cafe Drinks](https://www.trendhunter.com/trends/the-starbucks-spring-menu.md) - [Hazelnut-Flavored Shaken Espressos](https://www.trendhunter.com/trends/iced-hazelnut-oat-shaken-espresso.md) - [Festive Mille-Feuille Lattes](https://www.trendhunter.com/trends/hazelnut-praline-millefeuille-oatmilk-latte.md) - [Caffeinated Coconut Water Drinks](https://www.trendhunter.com/trends/coco-cold-brew.md) - [Coconut Cream Vanilla Lattes](https://www.trendhunter.com/trends/coconut-irish-latte.md) - [Chilled Autumnal Cafe Drinks](https://www.trendhunter.com/trends/maple-hazel-iced-latte.md) - [Dairy-Free Fall Lattes](https://www.trendhunter.com/trends/apple-crisp-oatmilk-macchiato.md) - [Fall Cafe Beverage Collections](https://www.trendhunter.com/trends/pecan-oatmilk-cortado.md) - [Artisan Autumnal Coffee Drinks](https://www.trendhunter.com/trends/cosmcs-drinks.md)